38 RTINNOVATIONS
COUNCIL ADOPTS
LOYALTY SCHEME Royal Borough of Windsor and Maidenhead partners with Nectar to incentivise positive resident behaviour
Consumer loyalty scheme Nectar and the Royal Borough of Windsor and Maidenhead are set to launch a pilot scheme aimed at incentivising positive behaviour among residents across the Berkshire borough. Following a successful pilot run in partnership with
Birmingham City Council, the scheme will reward residents with Nectar points for a variety of activities, including switching to easier methods of Council Tax payments and doing volunteer work. They will also be able to collect 500 Nectar points when they register with the borough’s Adopt-a-Street initiative and an additional 1,000 Nectar points each time they tidy their ‘adopted’ area. Will Shuckburgh, Nectar client services director, said: “It’s
really exciting to see the public sector now using Nectar points as a proven tool to effectively drive positive behaviour in the community.”
Councillor David Burbage, leader of the Royal Borough of Windsor and Maidenhead, added: “We are really excited by this innovative pilot.”
www.rbwm.gov.uk/web/nectar
THOMSON DEVELOPS
STORE PROFILING SYSTEM Bespoke point-of-sale management software is launched into travel retail market
UK retail point of sale (PoS) and point of purchase (PoP) print specialists Simpson Group has collaborated with tour operator and holiday retailer Thomson to introduce a bespoke store profi ling system, Popfi t, to the travel retail market.
Thomson wanted to streamline the management of
tracking characteristics such as the exact footprint, size of display fi xtures and precise dimensions of all the print and PoS areas in its 586 UK stores. Popfi t provides a profi le of PoS requirements for
every travel shop and control over the specifi cation and distribution of PoS promotions, including a ‘print summary’ overview, a ‘pick/pack list’ of each store’s requirements and the upload of data for instant order processing. Amanda Lakin, general manager of retail marketing for Thomson (pictured, with Mark Jerrard, Simpson Group sales and marketing director), said: “Over the course of a year we will require the production of over one million PoS items, which demonstrates why Popfi t is invaluable to large organisations such as Thomson.”
www.simpsongroup.co.uk
FESTIVAL PAYPASS TRIALS AUTO TOP-UP Isle of Wight Festival continues to provide showcase for MasterCard contactless payment innovation
For the fi rst time this year, Isle of Wight Festival goers were offered the opportunity to experience the benefi ts of automatically topping up their contactless prepaid MasterCard PayPass wristbands and also using them to access the event. In addition to using the radio frequency
identifi cation (RFID) tags on the wristbands for entry and payments, ticket holders could
RETAIL TECHNOLOGY MAY/JUNE 2012
also automatically load between £10 and £50 up to three times per day to a maximum of £500 onto a wristband, when its balance dropped below £20. Any unspent funds were refunded at the end of the event. Marion King, president of MasterCard UK
& Ireland, said: “Building on the success of the last two years, MasterCard is continuing to
enhance the festival experience for music fans, by using our innovation to enable simple, safe and smart payments. This year’s trial is the latest milestone in the journey towards to a truly ‘cashless’ environment, as festival goers look to spend less time queuing and more time enjoying their favourite bands.”
www.mastercard.com
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