RTINNOVATIONS 37
TOUCHFOIL ADDS
DISPLAY INTERACTIVITY Visualplanet targets existing non-interactive kiosks and displays with onsite upgrade to touch
In response to growing demand for instore displays with touch interactivity, visualplanet has designed touchfoil to provide a simple, onsite upgrade solution for any existing large format non-touch kiosk or digital display. Lightweight and clear, the 100-micron touchfoil is laminated onto the inside of the existing glass protecting the display. The touchfoil’s patented touch sensing system, which has been designed by visualplanet specifi cally to work through glass up to 20 millimetres thick, means the upgraded kiosk or advertising display can be repurposed as a rugged touchscreen. Mike Cole, Visualplanet director, stated: “Until recently
only about 10% of all large format advertising displays were delivered with an integrated touchscreen. Now, with the fl exibility of the touchfoil, this can be resolved without the need to remove the existing installation. There is an ever increasing demand for existing non-touch installations to be upgraded to touch, so compelling interactive content can be created to attract even more customers and advertising revenue.”
www.visualplanet.biz
NIKON FIRST TO USE
IN-IMAGE ADS Camera brand is fi rst in Europe to launch campaign with Vibrant’s new In-Image ads
Nikon Coolpix has become the fi rst brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image advertising format from contextual technology developer Vibrant. The new ad format is designed to engage audiences online
by identifying static images within brand-safe content across the web and embedding small overlays at the bottom of the image. Vibrant said this placement delivers a contextually relevant ad experience through its publisher network, as consumers are increasingly exposed to more photos, slideshows and pictures online.
Through its media agency TED@MediaCom, Nikon’s three-month campaign uses Vibrant Image, as well as display placements, to promote the COOLPIX series of compact digital cameras. Kelly Lee, senior planner and buyer at Mediacom, said: “We
are always looking at new developments and innovative ways of engaging with our target consumers. Vibrant’s in-image product enables us to deliver the COOLPIX S3300 seamlessly with contextually relevant TV and entertainment images.“
www.vibrantmedia.com
TIMISTA OFFER HOSPITALITY OPPORTUNITIES Web mashup offers users new way to organise and choose what to do when out and about in London
June sees the launch of an innovative new web app called Timista that aims to revolutionise how people organise and choosing what to do in London. The Timista web app, which is currently
in beta, uses patented technology to organise a user’s spare time based on three dimensions – geography, time and availability.
After outlining where and when they have spare time, Timista uses advanced artifi cial intelligence algorithms to present users with a range of bespoke options involving a combination of restaurants, exhibitions, concerts, plays, fi lms and pubs. All suggestions are based on their interests within their chosen area of London and placed in a
timeline. Additionally, Timista checks in real time the availability for all suggested events. Timista co-founder, PJ Mazover, told Retail
Technology: “The whole idea is to leverage the scale of the internet and its numerous actors to bring more people to the respective venues.”
www.timista.com
MAY/JUNE 2012 RETAIL TECHNOLOGY
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