PRINTING,POWER&GREENIT 31


STOKERS SAVES WITH NEW LEDS S


tokers, a family-run home furnisher, is installing Toshiba LED lighting across its 11 stores in the UK, saving the retailer up to £132,000 on its annual energy bill. . Working with energy contractor Power


Solutions, Stokers piloted a lighting scheme within its Southport store in October 2011, replacing its 100-watt halogen lamps with 640 Toshiba 19.7-watt PAR38 LED lamps. Since the installation, the new lamps have saved the Southport store more than £1,000 per month through reduced energy consumption and the scheme is now being rolled out


across all of its 11 UK stores, using 3,000 more Toshiba LED bulbs. Jonathan Stoker, joint managing director


of Stokers Fine Furnishings, said: “The pilot scheme instantly reduced our carbon footprint, will pay for itself within nine and a half months and has dramatically cut the cost of our energy bills without compromising on the quality of light throughout the store. Toshiba’s LED lamps provide a soft incandescent light in focused pools across the display furniture, creating a warm and welcoming atmosphere across the store.”


LUSH TARGETS SUSTAINABILITY


The dimmable Toshiba PAR38 LED lamps are expected to last up to 20 times longer than the Halogen lamps they replace, minimising maintenance costs within the stores, according to Toshiba. The lamps use up to 75% less energy and emit up to 70% less ultraviolet light compared to halogen light, reducing the amount of heat emitted. This means that Stokers will be able to turn off its air conditioning off for eight months of the year, instead of the usual four.


CLARKS ACCELERATES PREPRESS WORKFLOWS


The US arm of British-owned international shoe retailer and manufacturer Clarks is using an online proofi ng system to streamline the management of creative assets. Kibbe Edwards, an e-commerce graphic designer for The Clarks Companies, North


America, said: “It’s vital that the product imagery is of a high standard to ensure that it accurately represents the quality of the products. The task of photographing and image retouching quickly became a costly one that we couldn’t easily outsource.” Clarks wanted an easier way of getting imagery reviewed and approved than


transferring hard copy proofs back and forth with local prepress houses for sign off. It selected online collaborative platform, ProofHQ as the tool that best met its needs and worked closely with provider to design a workfl ow tailored to its specifi c processes. It benefi ts from features such as ProofHQ’s markup tools, folders system, archive, custom views that allow the agency to see proofs that have passed their deadline for feedback and status views, which show team members and the agency the progress of each proof on an individual basis. Jeffrey Weiss, head of creative services for The Clarks Companies, North America,


added: “ProofHQ completely streamlined our collaborative process. Our time required to review and manage proofs was cut by over 80%.” Clarks now works closely with their agency to create high-quality imagery with fewer


amends. The shorter review cycles means that the company is able to benefi t from reduced costs and can concentrate on maximising the success of its creative assets.


Cosmetics and toiletries retailer Lush has recently deployed new software to help organise carbon data collection and improve sustainability reporting. Using the Sustainability Suite from specialist software-as-a-service provider CloudApps, Lush can capture and disclose its complete ‘environmental footprint,’ which includes measurements on water and energy use, travel, waste generation and packaging across all 102 stores, eight main offi ces and eight factory sites around the UK. Ruth Andrade, Lush environmental


offi cer, stated: “At Lush, we know there is always more to do. With CloudApps’ solution we are to accurately measure, analyse and report our total operational impact in real time. The solution allows us to manage accurately to the sustainability goals we have signed up to that will both benefi t the environment we live in and reduce our operational costs.”


MAY/JUNE 2012 RETAIL TECHNOLOGY


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