This page contains a Flash digital edition of a book.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -BrandAwareness





Dr Nadia Payot realised the importance of muscular exercises, which led her to create care products as well as facial gymnastics.


” Expanding…


It wasn’t until 1947 that Nadia decided to teach her methods to others and open up her first beauty therapy school. For 19 years she trained generations of beauty therapists who did not exist at this point and were graciously called ‘Beauty Ladies’.


Nadia ensured that all the beauty therapists that she trained knew about the skin, the treatment and the massage techniques as well as being able to make their client feel like they were in a haven of peace.


Dr Payot was considered to have very modern views and already understood the importance of good moral health and upholding the cult of the body.


She even made make-up become a treatment by developing products that continue to treat, whilst enhancing the natural beauty that everyone has.


It is this sense of mind, body and soul that remains prominent within the company today and has enabled it to expand internationally.


Towards the end of her life, Dr Payot travelled around the world and became an ambassador of her brand, wrote three books, held conferences, performed demonstrations and helped women feel better and look more beautiful.


1947 The invention of the Medi-Spa. In addition to manual massages, the Castiglione Institute offered electric massages, light treatments to fight cellulite, thermal baths with a relaxing ionised mist and a variety of other treatments. A true innovation at the time, an ‘underwater shower’, with a hydrostatic bath tub equipped with jets for modelling the figure, was installed.


When she died in 1966, she left behind her expertise, seriousness, generosity and determination, and it is these qualities that the Payot Laboratories have today with the desire to continually expand for the well-being of women in the L’Espace Payot, providing a relaxing haven in the heart of Paris.


The next step


Graham Anthony has distributed the Payot range of skin care since 2010 and it is available in top Spas and Beauty Salons across the country. Payot are now offering 30% in free products and POS material with every opening order.


1947 A factory and other laboratories were opened at Bois- Colombes, but this time with the production, packaging, shipment, glasswork and cardboard workshops.


1947 Dr Payot creates the first school for training beauty therapists in her vision and techniques.


“Payot values are client service accessibility, continuous training and marketing support. Beauty therapists have access to E-Learning which is a huge advantage, they can get sales tips on all the retail products and view all the treatments on line with over 200 videos and print off Skin Diagnosis for their clients. Customer service is paramount in everything we do,” says Tina Buckley, Sales Manager at Graham Anthony.


For more information contact Graham Anthony & Co Ltd on 01 822 2711.


1950 42-step modellage is created to massage and sculpt the face.


2006 The Espace Payot rue Pierre Charron close to Champs-Elysées in Paris opens.


2010 Graham Anthony & Co. Ltd introduce the the Payot range of skin care into Ireland


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