Beauty -BrandAwareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
This month’s Brand Awareness takes a look at the history of Payot and how medicine and beauty combined to create one of the most unique skin care brands.
Since its launch in France in 1927, Payot has come a long way and expanded into Ireland in 2010. Payot’s founder Nadia Gregori Payot believed that “your skin is the mirror to your soul” and that remains to be the ethos behind the brand today.
Nadia was born into a rich family on the banks of the Black Sea in Odessa in Ukraine and raised by French and German governesses. At a very early age she decided that she wanted to become a Doctor, and by the time she was 20 went to study at the Faculty of Medicine in Lausanne, Switzerland and became one of the first female doctors of her generation.
The Payot Fact File
• The brand is shipped to 64 countries worldwide.
• Payot has over 100 products and a total of 14 different retail ranges.
• Recently launched Elixir (beauty oil for face, hair and body) is one of the best-selling products by the brand, as well as two of the Doctor’s original products: Pate Grise and Speciale 5 which is used to treat blemishes.
• The first Payot product was sold in 1920.
• Around 2.5 million Payot products are sold each year.
1913 Nadia Payot becomes one of the first female doctors.
1917 Meeting with Anna Pavlova which inspired Dr Payot.
1920 The first products, Crème Crèmes N°1 and N°2 and the first movements are created.
It was in 1917 on a trip to New York that Dr Payot saw the world of beauty parlours and became amazed by them. This was when she found her real vocation and decided to work for the beauty and well-being of women. Whilst in New York she focussed on ‘joie de vivre’ and deep breathing to maintain a balance between body and mind which lead her to create her innovative biological products.
Facial exercises
It was from meeting famous Russian ballerina Anna Pavlova that Dr Payot developed a beauty philosophy based on movement, facial exercise and essential skin care products.
The Doctor realised the importance of muscular exercises, which led her to create care products as well as facial gymnastics and product application methods for consumers to use in the home.
The first products created by Dr Payot were Golden Rays Cleanser and Crèmes No.1 and No.2, made in her kitchen. These were accompanied by her first beauty recommendations and exercises that she sold to her own personal clients. This was the first step from transforming beauty therapy into a discipline derived from medicine.
In 1920 Nadia and her husband moved to Paris where she began working with a
1925 The first beauty Institute Rue Richepanse opens in Paris.
herbalist. Then she started to blend Beauty Elixirs and refine her earlier products such as Golden Rays and Nutricia.
In 1927 she opened up her first beauty salon on the Rue Richepanse, Paris and was greeted with tremendous support, so much so that the salon became too small and had to be moved to Rue de Castiglione.
At the Castiglione beauty salon, customers were presented with products in delicate purple jars (the colour of spirituality) and in curved shaped bottles to represent a woman’s body.
From this concept Dr Payot went on to develop the 42-step modellage to massage and sculpt the face. This unique technique aims to revitalise the soul, renew beauty and restore harmony to regain the balance between mind and body. Even today this remains to be the main focus of treatments offered by Payot’s beauty therapists.
1938 Dr Payot moves to larger quarters at Rue de Castiglione in Paris, as word spreads and advertisements are launched.
1947 Development of Pâte Grise, which is still one of the brand’s best-selling products.
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Dr Nadia Payot
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