News
Chris Janes has joined Armour Home’s CI team in the role of sales
manager for the ‘New build’ division. Chris brings with him a track record of more than 20 years in the electrical industry spent with Dixons Stores Group and Samsung, as well as with custom installation specialists Imerge.
BBG has
appointed two new members of its consumer sales team, with Phil Brown joining to cover the Midlands, Yorkshire & North East areas, while Tony Murney will be responsible for Scotland. Phil brings a unique perspective to the business having previously worked for 12 years in retail in the Sony Centre group as a store manager and then overall area manager for 6 stores. Tony Murney brings over 10 years industry experience to BBG having previously worked with Gamepath, Harman Consumer UK and as an independent sales agent.
Fisher & Paykel
Appliances UK has appointed Peter Newitt to the role of area sales representative covering the South East of England. Peter has previously worked for a number of electrical brands, including Baumatic and Siemens.
Colin Hoad has joined LGL Distribution to manage the South East and
London territories and brings a wealth of sales account management knowledge and eight years of industry experience.
Expert advice
“80% of customers intending to buy domestic appliances research information online before going to the store, so often the customer is better informed about the product than retail staff,” said BSH CEO Dr Kurt-Ludwig Gutberlet, at the annual press conference of BSH Group in Munich.
This statement may be disputed by majority of independent retailers who, having spent many years in the industry, are experts in their field. Yet the key issue here is – do customers know this?
When we need medical or any other professional advice we may use the web to glean background information to prepare ourselves for the developments ahead. It doesn’t mean however that
this will be a substitute for seeing a doctor, a lawyer or an accountant, most often in a face-to-face meeting. The increasingly complexity of consumer electronics technology is your allay. With the exception of technical geeks who consider pouring over manuals and minute technical details of their products a good use of their time, an average customer don’t have time, or inclination, for this. In fact, many of them are unaware, or have no understanding, of the key features of their products – which could significantly limit the benefits of owing them. They don’t know what they don’t know.
I think that this is the message the industry should be putting across to consumers; you need our
professional expertise if you wish to take a full advantage of the technology on offer. You also need our helping hand with installation and when the things go wrong. Don’t hesitate to ask for our expert advice.
What about the prices? you would ask. Apart from NHS, professional expertise always comes at a premium.
Anna Ryland, Editor
aryland@datateam.co.uk Flying the flag with Pure
Pure has launched the ‘One Mini Union Jack’ and ‘One Mi Union Jack’, two new special edition patriotic digital radios to celebrate this year’s summer of sport. Listeners can tune into the new national BBC 5 Live Olympics Extra digital radio station, which will carry exclusive coverage for the duration of the games. One Mini Union Jack and One Mi Union Jack will be available through leading electrical retailers from June 2012.
6 The Independent Electrical Retailer June 2012
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