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Cloud-based services


through services such as UltraViolet. Films are held in a digital ‘locker’ where they are yours to access on a range of supported, net-connected players. This contrasts with movie and TV rental services such as LoveFilm and Netflix, which stream content on a pay- per-view basis. KnowHow


Rovi cloud services


Movies, an HD- compatible online service from the Dixons Stores Group in partnership with Rovi, has both rental and media locker features.


For d future


Various team management apps for remote working are also available. The upcoming Microsoft Office 15 is said to be more cloud-orientated, though Apple software is making further inroads into the business sector due to the success of the iPhone and iPad. Apple defines its cloud services as the removal of an obvious file system. Content is instead tied to the application you use to open or edit it with, with the data residing in the cloud.


Image making


It is becoming easier for people to upload their photos and home movies to the cloud and choose who to share them with rather than emailing individually or posting on various – and less private – social networking sites. Samsung recently launched its cloud-based Family Story feature for sharing photos and videos among small circles of relatives.


Cloud


gaming ventures such as OnLive and Gaikai employ powerful processing so that players can get a console experience with just a conventional computer. Increasingly the cloud will host some if not all of your digital music library. It can also deliver purchased movies


June 2012 The Independent Electrical Retailer 15 Samsung cloud-based Family Story


film and TV, catch- up and streaming services like the iPlayer and Sky Go can replace the need to watch live or set recordings on a digital recorder. “If you have every show in the world in the cloud, then why on Earth would you bother setting up a recorder?” says Richard Bullwinkle of Rovi. “The consumer view is, I've paid for this content, I should be able to get it wherever I am, inside the home, outside the home.”


The Google TV platform is due to be


relaunched and integrated into screens from Sony, LG and Samsung, with a possible European roll-out by at least one of those brands before the end of 2012. How neatly this will sit beside existing cloud media portals such as Sony’s Qriocity remains to be seen. The impact of Apple with its iTunes store and compatible hardware (which later this year may include a feature-rich TV itself) is potentially significant too. Connected devices that


use cloud services can have new features easily ‘pushed’ to users via firmware updates, which also has cost benefits. Products without broadband connectivity could quickly seem outdated.


Safety measures Backing up user-created content is essential in the mobile realm as this is easily lost if the gadget is mislaid or


stolen. However, online


systems are vulnerable to cybercrime, including data


breaches and ID theft.


Unless you are an enterprise-level outfit with bespoke cloud computing, you might rely on the commonplace services mentioned earlier. It is advisable to encrypt confidential data kept in the cloud.


Hosting companies may be entitled to pry on what you store on their servers or surrender it to authorities if compelled by law. To work smoothly in the cloud you must have a reliable internet service, either fixed-line or over the air. Also consider the consequences if the cloud provider goes bust or, like Megaupload, is taken down. Despite this, if you conduct a large part of your business online then cloud services can help. Smaller firms in particular may be ill prepared for in-house IT failures, so the ubiquity and cost effectiveness of cloud computing can work to your advantage. ■


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