News
BSH calls retailers to invest in training their staff BSH Group outlines its plans for the UK
AT a round table meeting with the electrical press in London the executive board of the BSH Group discussed the performance of the company in 2011 and the changes it plans to introduce to its operations.
“In 2012, BSH Group’s
turnover in the UK was £509mln, an increase of 7% on a previous year. This was the second best year ever for us. In times like this it was an important achievement for the company,” said Michael Steinle, CEO of BSH Home Appliances. “The UK was the only country in the BSH portfolio where all the product categories posted growth.” Neff brand is doing particularly well in the UK, outperforming the market as
trade update...
De’Longhi and Kenwood have confirmed that their preferred UK distribution partners for 2012 will be EPE (department stores and cook shops), JEGS (independent electrical) and Stearn (trade and heating customers).
GDHA has scooped two Which? Best Buys for its Belling and Stoves range cookers. Both the Belling Classic 100GT and the Stoves Richmond 100GT range cookers were awarded Which? Best Buy status, scoring a total of 73% each.
Hotpoint has launched a consumer cashback offer on its Ultima appliances. Consumers purchasing an Ultima laundry, cooking, cooling or dishwashing appliance at participating high
street electrical stores throughout May and June 2012 will receive between £50 and £150 cashback. The money will be loaded onto a Mastercard that consumers can use on the high street or to buy goods online.
Kenwood has launched a competition to find the country’s most hopeless cooks. The competition aims to transform participants’ culinary skills before crowning the most improved cook with the Kenwood Chef of 2012 title. The winner will walk away with a host of prizes worth over £4,000. The campaign is being spearheaded by Silent Witness actress and self-confessed disaster chef Emilia Fox.
LG Electronics has unveiled the world’s largest and
4 The Independent Electrical Retailer June 2012
slimmest 55-inch OLED TV on European soil at Monaco’s renowned Salle des Etoiles. LG promised to develop the most advanced commercial OLED TV in the market and to be the first company to bring these TVs to European
consumers in the second half of the year.
Maytag has launched a new website. The website is simple to navigate with quick links to highlighted appliances, the product brochure, a store locator and news items.
Pure has introduced a new colour collection of its Evoke Mio digital and FM radio.
Evoke Mio now comes in six new colours – rose, paprika, seagrass, pepper, sage and mustard – with a two-tone leather effect finish and matching cream fascia.
a whole. The market share of the Siemens brand in the UK increased in 2011. The Gaggenau brand posted a double digit growth, although from a smaller base. Bosch is the biggest and best recognized brand in the Group’s portfolio. “At present the key word for BSH is change,” stressed Mr Steinle. “There are now 20 people steering the UK company. Fourteen of these senior managers have new responsibilities.
“For its trade partners, BSH has new trade terms, new partner programmes, and a new plan of marketing activities that will include the use of social media. The company is investing in marketing activities that are
driving consumers into retail stores, such as the ‘Winning Line’ Bosch campaign linking the performance of best appliances to the sports events of summer 2012.” BSH aims to grow Bosch’s brand awareness to 55% by the end of the year, making it the number one brand appliance in the UK (currently it stands at 44%).
“The UK is considerably
more price driven than any other European market,” said Mr Steinle. “Selling higher specified appliances with a variety of features and benefits, key among which is resource efficiency, proves to be a particular challenge for us. We are making big changes in our training programme to address this.
Michael Steinle “We need to engage
customers’ emotions with the company’s products, for example by staging cooking demonstrations. We now have experienced chefs in our training teams to help retailers achieve this. At the same time, however, the retailers have responsibility to invest in training and allow their staff time off to train,” argued Mr Steinle.
Sony has announced a deal to bring new BBC Sport app to the Sony Entertainment Network on connected BRAVIA TVs and on Playstation 3 in time for Wimbledon 2012. Consumers can enjoy live streams of BBC coverage of key sporting events including Formula One and Wimbledon followed by 24 simultaneous streams during the Olympics.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32