AEG ErgoRapido 2 in 1
“The misconception within the vacuum arena is that the higher the wattage the more powerful the product” Victoria Blasdale, Miele
recession “as more homeowners realised the cost savings that can be made from washing their carpets themselves,” says Vax’s director of new product development, Paul Bagwell.
undercuts other models in its category,” explains Annabel Waite. The Electrolux AirExcel Lite is the manufacturer’s most compact and lightweight, upright vacuum cleaner. It is equipped with the multi-cyclonic technology that separates dirt and dust from the air path so filters don’t get clogged and ensures powerful constant suction. AirExcel Lite has also been designed specifically to eliminate pet odours
Although vacuum cleaners are currently exempt for the EU labeling regulations, the similar scheme for floorcare is going to be introduced in the near future. The leading manufactures are already developing energy efficient products that don’t compromise on performance. For example, Panasonic’s range of Eco Max vacuum cleaners has top energy efficiency thanks to the unique Eco Max Motor. Providing optimum levels of cleaning with 200 air watts from only a 1000w input power, the Eco Max Light Motor offers excellent carpet and bare- floor cleaning with the minimum amount of energy.
“Retailers should look out for sales opportunities from premium-end, well- engineered cleaning appliances offering quality and performance,” advises Charles Gordon. “Especially those new to the UK such as machines from Thomas, the brand leader in Germany and European countries. Such multi-usage appliances vacuum carpets and hard floors, and wash them to a premium standard. Also Nilco produces a quality range of tank cleaners, cylinders and hand-held cleaners, which are robust and hard working products.”
Sales of steam cleaners have significantly increased during the
“Featuring the latest deep cleaning and quick drying technologies, Vax Rapide Ultra 2 carpet washer was designed by Vax’s team of British engineers to provide a quick and easy way to get professional cleaning results, even on cream carpets. The average living room takes just 20 minutes to wash, and is dry enough to walk on again in just a couple of hours,” he adds.
Meanwhile Bissell, has just launched its new steam range which includes a Steam&Sweep and Lift-Off Steam Mop. “These are unique products in the market providing much needed innovation in this category. We have also introduced Microban into all of our carpet cleaners as well and gained the Allergy UK accreditation for them. Our consumable formulas for machines have doubled in volume with retail prices remaining almost static offering consumer’s best value for money,” comments Gary Clowes, Bissell’s trade marketing manager. For customers interested in robotic cleaners, Samsung has recently added the NaviBot S model to the NaviBot range. “Improved sensors and design make it faster and slimmer, meaning it can fit under lower furniture. Furthermore, the model has an auto dust sensor and auto dust emptying feature. When the cleaner is full, it returns to its charging base and empties into a 2 litre dustbin,” comments Samsung’s Nick Osborne. “There is still room for innovation in terms of dust disposal, for example, through compression and easier, cleaner, ways of disposal, and even more efficient methods of vacuuming and washing hard floors,” says Charles Gordon.
24 The Independent Electrical Retailer June 2012
Selling floorcare Floorcare products are often distress purchases, however previous experience of vacuum cleaners teaches customers a number of lessons and the replacement purchases are likely to be made with a number of considerations in mind. “For this reason it’s imperative that retailers effectively communicate the features and benefits of their products so consumers have all the information they need to research and make an informed decision on a product,” advises Annabel Waite at Morphy Richards. Also in this product category seeing is believing. “Successful demonstration is an all- powerful sales tool, as is the way that the product is displayed. A range of products targeting differing market
Samsung NaviBot S
segments is very important as consumers all have very different needs, reminds Miele’ Victoria Blasdale.
Therefore prepare a small area in your store for demonstrations, making the carpet and hard floor suitably dirty, and let your customers put the products through their paces. ■
Vax Bare Floor Pro S25
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