MODERN CASTING
LINKEDIN DISCUSSION
On the Foundry and Diecaster Network on LinkedIn, a member asked: “How do you educate customers about the casting process?” Below are excerpts of some of the discussion points:
“The best thing I have done with my customers is take them on a facility tour. We are not teaching them how to design a casting, we are educating them on the processes. This has been hugely benefi cial to our engineering department, having customers understand the need for minor design changes to improve castability and manufacturability. Seeing how a core is made and following the casting through the process shows how much complexity
is not only in the casting but also in the process to produce the expendable parts the customer never sees.” Mackenzie Meekhof, AC Foundry
“Metalcasters improve most customer’s original design in a way they are con- vinced your improvement is really a good (not a little) one and that all foundries will be able to use that improved design.” Staf Henderieckx, Gietech BV
Editor’s Note: MODERN CASTING does not necessarily endorse the views expressed in the LinkedIn discussion. Visit
moderncasting.com for a link to the Foundry and Diecaster Network.
POLL QUESTION
The April website question asked:
What’s the most important issue in this year’s presidential election?
51.2% Taxes
5.6% Energy
4.8%
This month’s question is available at
www.moderncasting.com.
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.com BLOG ROLL Suffering From Subtlety
As I was reading a throwaway detective novel the other day, I came across a metaphor taken straight from the pages of metalcasting. “Her face seemed to have a slight sadness cast in it, as if a mystery carried inside had worked its way outside,” the novel read. “Perhaps it was fatigue, he thought.”
The writer used the word “cast” in an offhand way; there was no acknowledgement of the metalcast- ing process. Heck, he might not even have known he was giving a nod to casting. But that’s exactly why the metaphor struck me. Perhaps metalcasting isn’t so often over- looked because people fi nd it unattractive but because it is entrenched in our daily lives to the point that it goes without mention. This gave me hope. Sure, it’s a chal- lenge for those trying to rebuild the reputation of manufacturing in the U.S. and beyond, but it’s one that should be easier to overcome than a negative perception.
So the next time you hear some- one use a casting metaphor (for strength, stability, etc.), point it out. They may be surprised where it came from themselves. —Shea Gibbs, Managing Editor
Visit
moderncasting.com to read full blogs and additional entries.
June 2012 MODERN CASTING | 3
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