HOW DO THEY DO IT
They have revolutionised the world of tan!
made the dream tan! a tan that is not only completely non-toxic but also lasts 2 – 3 weeks!
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The Irish self tan brand has worked tirelessly over the last year to reformulate all of their tanning products so that they are all non-toxic, organic and free from perfume, alcohol and parabens.
Their ground-breaking research and development has led them to creating the World’s first 2 – 3 week tan, pHenomenal! Made with their unique pHeno2 technology (patent pending) and a moisture-lock complex©, Vita Liberata have cracked it and made the girl’s best friend in tan!
Although there hasn’t been an official product launch as yet, the volumes of chatter about pHenomenal of Facebook and Twitter has led to customers, bloggers and Celebrities alike going crazy for the tan! No wonder they have been the tanning partner for X Factor, Made in Chelsea and some of the TOWIE cast.
ITA LIBERATA HAS GONE AND DONE IT. They’ve
Their spray tan formula has also benefited from this research, meaning all of their solutions are now incredibly soft on the skin, fade perfectly and dry instantly.
Alyson Hogg, CEO said “It is our mission to produce the best products in the world. I know this is a big ambition but I see no reason why an Irish company cannot lead the way in tanning. After all, we have some of the finest salons and spas, with some of the most discerning customers in Europe, so who better to lead the way? With our new technology and formulations in both our retail products and spray tan solutions, I believe we are doing just that!”.
So what next for Vita Liberata?
Alyson says: “We have launched into Europe through cosmetics giant Sephora, and the products are selling like hotcakes! So the next step is to properly enter the American market. We already have some very important fans in the States, including the uber cool Wynn Hotel in Las Vegas, but now its time to let the rest of the population in on the secret. So it’s Viva Las Vegas and Viva America for Vita Liberata!”
WWW.VITALIBERATA.COM CALL +44(0)28 9334 4411
“Fantastic product, goes on like a dream, drying instantly and no smell, so easy and fades away evenly! Brilliant stuff!” – Customer talks about pHenomenal
“It’s perfect, the colour is natural and it lasts for a very long time!” – Customer talks about pHenomenal
SOME PRAISE FROM CUSTOMERS, BLOGGERS AND CELEBS:
“Has had the most amazing fake tan ever @vitaliberata has got to be the best tan I’ve ever had!!!” Chantelle Houghton tweets about our spray tan
“This tan is really natural and looked like a holiday day, I got a LOT of compliments and the fade off was easy, it simply got lighter and lighter without any flakes..” - I Heart Cosmetics Beauty Blogger blogs about pHenomenal
“This is a revelation for tanning addicts everywhere” - Cosmetic Fetish Beauty Blogger blogs about phenomenal
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