EXHIBITIONS
Despite accurate Fastener Fair publicity on the number
and range of stands, though, some distribution visitors appear to have expected “another Stuttgart”. That may be difficult to avoid when launching a second German event under the Fastener Fair brand but it did result in some visitor disappointment. Preliminary results from Mack Brooks’ post-show exhibitor
analysis indicate 84 percent of respondents fully or partially met their aims at the show. Without question, some exhibitors had a very good show – France’s Gardette Industrie SA and MPC Industrie BV from the Netherlands were notably enthusiastic about prospects. Several others reporting good results were first time exhibitors at a Fastener Fair. As usual many of the consistently busier stands were companies well practiced in drawing in both existing and targeted customers through their own pre-show marketing. George van Gool, general manager of STAFA Group commented
a few days after the show: “The Hannover fair for us was ok. It was not so crowded, but the quality of the visitors was good.” Many of the exhibitors to whom this magazine spoke during the last day of the show echoed similar sentiments, consistent in saying they would have wished for more visitors but in the main positive about their quality and reporting good if not outstanding contact statistics. For some exhibitors, however, Hannover was clearly an unhappy
experience. Put aside the small but seemingly persistent minority that, remarkably in today’s hyper competitive world, prefer studying their laptop or smart phone to greeting the visitor at the front of the stand. Rather, these were exhibitors that had made a substantial investment in a well-designed stand and whose
personnel were genuinely proactive, which nevertheless felt they had not connected with the targets they were seeking. Amongst the least satisfied were exhibitors targeting the construction sector, most of which felt their target customers were not well represented amongst Fastener Fair Hannover visitors. For other exhibitors it is less easy to understand why they did not make the contacts, when exhibitors in a similar market position reported more positive results. Stand location did not appear to be a significant factor. There were, inevitably, a few quieter spots but generally visitors appeared to quarter the show. One exhibitor, concerned at the beginning of the show about their location, by the end of the show expressed if not outright enthusiasm about their show certainly a reasonable level of satisfaction about the quality of leads obtained.
Different shows in different contexts Fastener Fair Hannover took place at the tail of a crowded
exhibition season. The Eisenwarenmesse in Cologne retained a small number of genuine fastener exhibitors and some were pleased with results, although one major exhibitor told us “there were not so many contacts from our normal markets but there were some very interesting prospects from more exotic locations”. Others say privately they see little probability of returning to Cologne. wire Düsseldorf and the Kaohsiung Fastener Show added
to the list of events already attended by the fastener industry this year. The concept of a Taiwanese ‘showcase’ now appears established, with the two major associations apparently intent on alternating each spring. There was some talk of “Fair Fatigue” at Hannover. There has
50 Fastener + Fixing Magazine • Issue 75 May 2012
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