This page contains a Flash digital edition of a book.
OLYMPIC LEGISLATION


T e summer of 2012 is shaping up to be an eventful one. T e London Olympic and Paralympic Games, or London 2012, are being held in the UK, while Ukraine and Poland are jointly hosting the UEFA European Football Championship. At London 2012 sprinters, cyclists, swimmers and archers— and many more besides—will compete for gold. Europe’s footballers want to be known as the continent’s fi nest when Euro 2012 kicks off . T ose who are lucky enough to have tickets are looking forward to seeing their favourite sports played out on the international stage, while billions of people will be supporting their countries from home.


Make no mistake: the summer of sport will attract huge audiences. T is makes London 2012 and Euro 2012 excellent platforms for accessing consumers. Brands of all shapes and sizes have signed up to sponsor. T e list of some of the brands concerned is impressive: Coca- Cola, McDonald’s, Visa, Omega and Samsung


www.worldipreview.com


World Intellectual Property Review May/June 2012


13


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84