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NEWS UK government considers removing cigarette branding


The UK government is considering removing all branding from cigarette packets sold in England, the health secretary Andrew Lansley has revealed.


Coming only a week after large shops and supermarkets were forced to hide cigarettes and tobacco from public view, Lansley said he will consult the public on the proposals. The public can comment on whether packing should remain the same or be altered, or whether a different option should be considered.


According to the minister, who is committed to reducing smoking, 5 percent of 11- to 15-year-olds regularly smoke. Nearly 100,000 UK citizens die every year because of the habit, he said.


Baker & McKenzie publishes litigation handbook


International law firm Baker & McKenzie has published its Global Patent Litigation Handbook, a practical guide to enforcing patents in a wide range of countries.


Edited by three of the firm’s lawyers, Richard Gough, Stephen Jones and Bill Richardson, the guide covers 33 jurisdictions and explains the costs, complexities and demands of cross- border patent litigation.


The book’s rationale is that IP owners should not assume that national IP laws are harmonised. They must be aware that


these differences can often dictate different outcomes to litigation, say the book’s editors.


Across more than 500 pages, readers can get a bird’s-eye view of jurisdictions, from Australia to Venezuela, and learn how best to approach enforcing patents in each.


For each jurisdiction, Gough, Jones and Richardson cover five important areas. Tey pay particular attention to the “essential elements of a patent infringement action, including who can commence an action, the necessary parties, and what constitutes infringement”.


One Direction sued for trademark infringement


UK boy band One Direction has been sued for trademark infringement by a US rock group using the same name.


Attorneys for the Californian band are seeking an injunction to stop the UK-based One Direction, backed by Sony Music, from using the name in promotional materials. The US group wants three times the profit made by its rivals and damages of more than $1 million.


The complainants have used the name since 2009, according to the lawsuit, and applied for it as a US trademark in 2011. British brand One Direction, which has been successful in the US and Australia, was discovered in 2010 on the reality TV show The X Factor. n


www.worldipreview.com World Intellectual Property Review May/June 2012 11


Next, the editors look at the nature of infringement proceedings, including whether they are adversarial or inquisitorial, the type of evidence permitted, appeal routes, and timing. Aſter then explaining the availability of “urgent” preliminary remedies, each chapter includes the grounds for challenging patent validity, followed by pre-trial and trial procedures.


Completing each individual guide, Baker & Mackenzie illustrates the range and availability of remedies and cost orders, and the options for settlement and alternative dispute resolution. n


Cigarette producers have been forced to publish graphic images illustrating the dangers of smoking but the proposals would represent a much greater step in the battle to cut smoking.


Australia is the only country to approve stripping cigarette packets of their branding. The ban will be introduced at the end of 2012, with cigarettes coming in dark olive green packets and brand names being printed in small font. Manufacturers there, including Philip Morris, have challenged the legislation in the courts.


The Tobacco Manufacturers’ Association, a UK trade body, has argued that plain packing could increase the number of counterfeited cigarettes available. n


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