UK COUNTRY FOCUS
“THE ROLE OF INTERNATIONAL EVENTS, SUCH AS AFRICA HEALTH, HAS A KEY ROLE IN SUPPORTING SMALL AND MEDIUM SIZED BUSINESSES TO LEARN MORE ABOUT INTERNATIONAL MARKETS”
based on increasing the uptake of products across the NHS. In an era of reduced spending many companies now realise that this model for growth is unsustainable. With the NHS aiming to save £20bn by 2015, UK companies
are looking at how they can increase their sales around the world to maintain growth. The UK’s traditional trade partners have been our near neighbours in the European Union; eight of the UK’s top ten export markets are from the Eurozone. Worryingly for the UK is that the struggling economies of the Republic of Ireland, Italy and Spain are numbers 5, 7 and 8, respectively, in the list of our top ten export markets. With the Eurozone economy expected to contract by 0.1% this year and then see growth of 1.1% in 2013 the situation is clear: UK companies need to expand into new markets if they are going to sustain their growth. For companies to begin to open up new markets they will have to spend a significant amount of time researching and understanding the areas
they want to do business in. The role of international events, such as Africa Health, has a key role in supporting small and medium sized businesses to learn more about international markets. These events provide a unique opportunity for companies to access key decision makers from the region. ABHI plays a key role in these events by supporting hundreds of companies to access foreign markets each year. We coordinate the UK pavilion at a number of large exhibitions around the world, such as Arab Health, providing hands on support for UK SMEs. ABHI also works to develop policies with government that support
UK SMEs. We aim to ensure that trade support mechanisms are aligned to the needs of the medical device industry. For many small businesses the prospect of working in unknown
countries can be a daunting one, which is why ABHI works hard to connect with relevant trade associations and organisations like UKTI ensuring that all UK medical device manufacturers are able to take advantage of the opportunities available through events such as Africa Health. UK
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