Lost your sparkle in an unfulfi lling nine-to-fi ve? Take inspiration from the people whose working lives have gone from daily grind to daily grin
ADAM LOWRY & ERIC RYAN Flat-sharing friends turned gurus of green clean
‘If you love what you do, you’ll never work a day in your life – that’s certainly the case for us,’ Adam Lowry says with a calm, breezy confi dence. Adam, alongside business partner Eric Ryan, is the co-founder of Method, an eco-friendly cleaning-products company based in San Francisco. Eric agrees: ‘It’s important to enjoy the ride and appreciate life for how short it is and how much fun it should be – we try to blur our personal and professional lives as much as we can.’ The subject of cleaning products is hardly one to
inspire enthusiasm, but then Method isn’t your average cleaning product. As eco-pioneers, Adam and Eric work with a team of leading environmental scientists and toxicologists to ensure that cutting-edge green chemistry is incorporated into their line of non-toxic and biodegradable formulations. Fusing their sustainability focus with stylish
multicoloured bottles and quirky taglines (e.g, ‘Putting the hurt on dirt’ and ‘People against dirty’), the duo have produced a multi-award-winning formula and can count Sophie Dahl, Laura Bailey, Stella McCartney and even Barack Obama as fans. So how did it all start? ‘I was in the supermarket
one day and noticed that all the cleaning products looked the same,’ says Eric, who began his career in advertising. ‘I thought to myself, “There’s got to be a way to do this diff erently.”’ Around the same time, Adam was working as a climate-change scientist and experiencing frustrations with trying to make change happen on a global, political scale. ‘I’ve always believed that if we can change the minds of people through ≥