Industry: News
D3O signs motorcycle rider Sam Lowes as brand ambassador
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he Brighton based company, as part of its 2012 marketing strategy, is recruiting brand ambassadors across its core sports markets to reinforce the importance of safety and impact protection in the motorcycle market. Sam and D3O will be working closely together to create customised impact protection products that will offer maximum comfort and protection while racing. Sam, aged 21 from Lincoln, has been racing competitively since the age of 8 and currently races with Simon Buckmaster’s Bogdanka PTR Honda squad. He is also sponsored by French motorcycle clothing brand and D3O partner Furygan. Sam is competing in the FIM Superbike World Championship 2012 in the Supersport class with high hopes set on a title this year. Commenting on the new sponsorship, Motorsport Business Development Manager Richard Duncan-Hughes says; “Rider safety and comfort is at the forefront of all of D3O product innovation and, as the market leader in performance in motorcycle protection, we’re keen to develop our product offering and to raise greater awareness for rider safety, and Sam is the
OIA seeks new members to build on recent momentum
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perfect ambassador to help us achieve this.” In 2011, Sam suffered a serious injury to his collarbone following an accident while competing, which has helped to reinforce the importance of safety in his sport. Sam says; “As a professional track racer, we take safety very seriously. We’re competing at high speeds, and as much as we don’t want it to, crashes do happen, so we need to look after ourselves. The idea that I can wear something comfortable and protective while racing makes it even better, so I can focus on my performance and I’m really looking forward to teaming up with D3O to do this!”
The Power of Blue – Nadine Horn as EOCA’s first female ambassador
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ollowing a quick trip cycling 150km per day for 2 months around the circumference of Spain last year, Nadine plans in September to undertake her first ‘half ironman’ competition.
In order to train for such an epic event, which most of us would balk at, she has set herself the challenge of a ‘Three Border Triathlon’ – which involves cycling across Switzerland (~460km), swimming the Danube through Germany (approx 550km) and running to the finish across Austria (approx 315km). And not only this, but Nadine also aims to generate awareness of clean, healthy, inland waterways through raising money for ‘Health Boost for the Blue Danube’ – to fund vital restoration projects along its banks. Despite being utterly exhausted just considering the feat Nadine has set herself, Joint
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utwell has addressed the demands of campers worldwide by adding more optional awnings and extensions across its tent collections for 2012 Outwell understands that family campers need space when camping for extended periods. However, this has to be balanced with the need for an easy-to-handle smaller tent for those snatched weekends away. This is why Outwell introduced tent awnings and extensions to the camping market – and why these optional extras, like the Oakland XL Front Awning, are rapidly becoming an
General Manager of EOCA, Tanya Bascombe, explained why Nadine was the perfect choice to become an
ambassador of EOCA. “Nadine has planned the most amazing
challenge,” said Tanya, “but rather than just do it for her own personal journey and the satisfaction of getting to the finish line, she has chosen to highlight an extremely important issue along the way – vital for both the ecosystems surrounding the Blue Danube, and for the people that recreate in it”.
Nadine is passionate about looking after the landscapes she enjoys and is proud to become EOCA’s first female ambassador. She comments: “I like the fresh face of EOCA and the approach of funding direct action projects that cross borders and produce great results at the end of it.”.
Outwell values versatile space
essential piece of camping equipment with campers wanting versatile living space that can be tailored for their immediate needs.
An Outwell awning quickly increases living area by adding an extra room that provides a place to dine in comfort or kick back in style while retaining views around the campsite – ideal for parents who
he Outdoor Industries Association (OIA) has started a sustained drive to increase membership levels. Following its well attended conference and an announcement of the relocation of its head office to the Lake District, the association is seeking to build on the recent momentum that has attracted 27 new members during the last six months Alongside benefits and services that provide significant savings, the OIA offers access to major networking events throughout the year, and has helped make available over £130,000 of grants to support companies wanting to attend international trade fairs such as ISPO Beijing.
Early in 2012, the OIA teamed up with the British Mountaineering Council (BMC) to meet with the All Party Parliamentary Group on Mountaineering at Westminster. The meeting led to a parliamentary question and an ongoing dialogue through which the OIA and BMC hope to put outdoor activities at the heart of the national health agenda. Meanwhile, the OIA is in the early stages of developing a major consumer campaign – ‘Britain on Foot’ – that will be designed to get more of the general public walking in the outdoors. When it launches later in 2012, it is hoped that Britain on Foot will play a major role in raising the profile of outdoor activities, and the many UK companies and individuals who make it possible for people to experience and enjoy them.
The cost of OIA membership is as low as £200 for a small business (with a turnover of less than £500,000), and at an even lower cost of £60 in the Independent Outdoor Professional (IOP) category. Launched early in 2012, with the input and backing of new board member Cameron McNeish, IOP members can access a wide range of OIA benefits and services, including: the free use of meeting rooms at properties owned by OIA member HF Holidays; a legal and HR hotline run by Croner Consulting; member discounts for OIA events such as the annual conference and other networking opportunities; and access to the members’ section on
www.theoia.co.uk, which hosts industry related material.
want to relax in privacy while keeping an eye on their children playing outside.
While the extra space provided by an extension and awning is a real luxury, the fact that they are a separate item means that they can be left at home if you are camping on a small pitch. And it means that there is less to pitch, strike and dry if you are only going away for a short break that does not call for all that extra space. Such flexibility maximises investment and encourages a camper to make the most of every opportunity presented.
www.sgboutdoor.co.uk 5
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