ANALYSIS | MARKET TRENDS | MAINTAIN BUOYANCY
PROCEDURE VOLUMES
COSMETIC US AND UK
Breast implants have been the focus of much attention recently, mainly for the wrong reasons. But confidence in the market remains high, as 2011 procedure volumes in the UK and US show. The UKÕs BAAPS
president-elect, Rajiv Grover, and the US ASPS president, Malcolm Roth, give their views on general business trends to Ashley Yeo
ASHLEY YEO, Principal Analyst, Informa Business Information
email
ashley.yeo@
informa.com
one section of the market, UK procedures rose by 6.2% and US procedures by 4% in 2011, according to recently released figures. As to cosmetic surgery overall,
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procedure volumes were up by 5.8% in the UK and 2% in the US in 2011. US figures for minimally-invasive procedures and reconstructive plastic surgery grew faster than average. With regard to breast augmentation,
the US market has not been directly affected by the ongoing controversy over the defective silicone breast implants manufactured by Poly Implant Proth’ se (PIP), according to the American Society of Plastic Surgeons (ASPS). The societyÕs president, Malcolm Roth, tells PRIME: 'To the best of our knowledge,
April/May 2012 |
prime-journal.com
ITHER SIDE OF THE Atlantic, augmentation of the breast remains the leading cosmetic surgery procedure. In spite of the unfavourable press about
PIP silicone gel-filled implants were never approved for use in the United States.' This means that any affected American woman would have had to have been implanted outside the US in order to have received the implants that are now the subject of international concern. The original fear was that the wider
industry would have felt negative repercussions of the fraud committed by the PIP company, in terms of general patient worries over procedure safety and loss of confidence in implants across the board. However, this has not been seen, and 2011 saw 307000 breast augmentation procedures in the US. Dr Roth says: ' The increasing demand for breast augmentation surgery demonstrates the high degree of satisfaction for women who have chosen to have it.' Rising demand is also evident in the
UK, a much smaller market than the US, but nonetheless indicative of trends. British Association of Aesthetic Plastic
TOP 10 UK COSMETIC
PROCEDURES IN WOMEN IN 2011
augmentation 2 Blepharoplasty 3 Face/neck lift
4 Breast reduction 5 Rhinoplasty 6 Abdominoplasty 7 Liposuction 8 Fat transfer 9 Brow lift 10 Otoplasty
1 Breast
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