This week, Mad Catz invites retailers and core gamers to London for its Unveiled showcase and Kalypso’s Mark Allen prepares to cycle home from Gamescom. Plus, Follow Friday and the latest scores in our Hitman industry Sniper Challenge
COOL FOR CATZ Peripherals specialist Mad Catz took over The Penthouse Bar at London’s Leicester Square for its special event, Mad Catz Unveiled. Consumers, retailers and the press were invited to try out complex cockpit controls, racing chairs, arcade fight sticks, high-end headsets and more. Global PR boss Alex Verrey was on hand to welcome guests and show off the firm’s new game Damage Inc. Pacific Squadron. Everyone went home with a goodie bag, which included a Tritton headset and a Cyborg mouse.
RETAIL ADVISORY BOARD MCV takes soundings from its Retail Advisory Board on the biggest issues in t