PREMIUM WITHOUT FEES Like the original Guild Wars, the sequel will be available to consumers as a one-off purchase. This means consumers are getting a high-quality MMORPG without the monthly fees to play online.
GEM STORE
In-game purchases can be made with real money. These purchases include cosmetic and convenience items leaving no-one disadvantaged. Players who don’t want to part with real money can also exchange their in-game money for gems.
PRE-PURCHASE BETA Players who pre-order Guild Wars 2 are given beta privileges so they can test the game prior to launch. Beta events ran regularly on weekends, with new features, races and quests being available on each schedule.
HEAVYWEIGHT CAMPAIGN The launch campaign starts near to the release date with a large push covering all major gaming sites and an extensive retail presence. Online broadcast media and print will also be targeted alongside search engine optimisation. Marketing is on-going to maximise player acquisition and retention.