EDINBURGH INTERACTIVE 2012
4Ventures and MD of UBS Warburg; Bill Liao, Australian social networking pioneer who has taken part in seven IPOs and co-founder of
coderdojo.com; Mark Phillips, Partner, Harbottle & Lewis Have you got a brilliant idea for a game or games business? Care to be evaluated by real VC dragons from the interactive industry? Each Dragon will have to allocate one hundred thousand fake pounds during the session. Is your proposition the one that will get the finance you ask for?
17:45 – 18:00: Closing remarks David Yarnton
FRIDAY, AUGUST 10th
09:45 – 10:00: Day one re-cap David Yarnton
10:00 – 10:30: Blood of the Zombies
Ian Livingstone, Life President, Eidos, co- founder Games
Workshop and co-creator of Fighting Fantasy
Livingstone will be talking about the publication of his new Fighting Fantasy book Blood of the Zombies.
10:30 – 11:15: Keynote: The digital gaming consumer, ‘A day in the life’
Warren Mills, Industry Leader – Entertainment, Google
Google has identified the gaming product lifecycle and how users are interacting with their platforms across search, YouTube and Mobile from pre launch through to DLC. This session will take you on a ‘day in the life’ journey from a digital consumers perspective.
11:15 – 11:45: Coffee break
Saturday, August 11th, 2012 The Radisson Blu Hotel
BAFTA Workshop 10.30 – 16.00 Game design & coding for kids workshop, 11 to 16-year-olds, led by Ray Maguire and Andy Goff
Caspar Thykier, Founder and Managing Director, Zappar; James Shepherd, Head of Business Development, Blippar; Remco Vroom, Co-founder & CEO, TAB Worldmedia
Has Augmented Reality found its footing? We’ll meet three of the most inventive developers changing the way marketing, advertising and publishing by using the technology.
13:15 – 13:45: How new technologies will reinvent the consumer gaming experience
Chris Allen, CEO Brass Monkey
Through an exploration of
Other sessions 10.30 – 12.30: BAFTA Young Game Designers Workshop 13:00 – 16:00: Coding for Kids: Interactive Opportunities 10.00 – 11.30: Blood of the Zombies – 30 Years of Fighting Fantasy, Ian Livingstone, Talk and book signing Ian Livingstone, Life President, Eidos;
26 July 27th 2012
Bill Liao, co-founder, Coder Dojo
coderdojo.com; Ian Livingstone, Life President, Eidos; Ella Romanos, co- owner and Managing Director, Remode Studios; Ray MacGuire, Interactive Opportunities; Chaired by Fred Hasson, Games Capital At a time when political parties are talking economic growth are they missing a trick by not backing initatives that would bring many more young people excellent prospects of employment?
16:00 – 16:45: Game Love: sex, relationships, obsession and possibly dwarves
Mitu Khandaker, Independent game developer (The Tiniest Shark) and
co-founder Games Workshop; co- creator Fighting Fantasy 11.45 – 12.30: Behind the scenes of game journalism at Edge magazine: Nathan Brown tells the full story of how video game journalists cover a game, from announcement to release. 13.00 – 14.00: Cat On Yer Head: The human games console
11:45 – 12:30: Getting above the noise
history in games, Allen will attempt to answer the following questions: How does innovation in technology influence game design? What are the underlying aspects of technology that fundamentally change how people play?
David McCarthy, Marketing and Developer Relations, GREE; Richard Firminger, Managing Director Europe, Flurry; Paul Bowen, MD Europe, Tapjoy; Chaired by Matt Rothman, ManagingPartner, Hemisphere Capital With more than 500,000 applications on Android, iPhone and other devices, players and developers both need a way to find each other. You’ll meet three companies; GREE, Flurry, and Tapjoy, who are creating global networks and tools for games that entice and entertain, as well as make money through advertising, promotion and virtual currency.
12:30 – 13:15: Augmented reality: is it enough to get excited about?
13:45 – 14:15: Crowdfunding ‘Zombies, Run!’: What we learned and why it matters
Matt Wieteska, Audio Director and Producer, Zombies, Run! In this session, we’ll take a look at how Zombies, Run!
was funded on Kickstarter. We’ll cover how the project progressed from day one, break down some of the numbers and discuss why we think the project was so successful.
14:15 – 15:15: Lunch
15:15 – 16:00: Users to creators – local action in computing and design skills, creating economic growth
videogames PhD researcher, University of Portsmouth; Ashley Brown, PhD candidate in sociology, University of Manchester; Dr. Esther MacCallum-Stewart, lecturer at the University of Chichester and Vice President of the Digital Games Research; Moderator: Ren Reynolds, Virtual Policy Network What makes us come back to the games we ‘love’, and who (how?) do we love in the game itself? How do we fall in love with, and in games? Should we be like The Sims, falling in love and having our children delivered by the social worker, or should we bump and grind with Grand Theft Auto? The panel attempts to understand how and why these issues are so important to games and their players.
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16:45 – 17:00: Closing remarks David Yarnton
17:00 – 17:30: Conference close
The following session is open to the public and conference delegates:
17:30 – 19:00: Edinburgh Interactive & BAFTA Games Question Time
A chance to ask experts about issues affecting the UK’s rapidly- evolving industry. Panellists include: Ian Livingstone OBE Dr Jo Twist
David McCarthy, Marketing and Developer Relations, GREE Chair: Johnny Minkley
PUBLIC PROGRAMME: A variety of free workshops available for children and adults. Further workshop and session details below
Rob Davis, Playniac 14.30 – 16.00 More than just a suit of armour: Breathing life into characters Session produced and presented by Kevin Beimers, Art Director at Strandlooper Animation, Iain Lowson who is an independent writer and James Parker; Script Writer & Games Designer
www.mcvuk.com
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