30 • FEATURE: A TO Z GUIDE S T is for… SPIRIT CELLARS


The product of many years’ research by a crack team of poets and mathematicians hidden in a secret laboratory somewhere deep under Ben Lomond (so we were told anyway!), the Spirit Cellars is the Society’s cutting-edge ‘whisky decision engine’, designed to aid selections from our vast range of bottlings. Find a bottle by using a number of sophisticated selection tools – from a whisky-loving robot who empathises with human emotions, to the mysterious ‘Flavour Bandit’. Head on down to www.smws.com/the-spirit-cellars


In 2005, the Society also teamed up with 26 designers and 26 writers, who were randomly paired to create powerful, thought-provoking or simply amusing labels for 26 Society malts. The result of this collaboration was an artistic reaction to the individual character of each bottling, reflecting the Society’s own approach to its single cask, single malt whiskies. The entire project (including its wonderful collection of 26 labels) was recorded in a book ‘26 Malts: Some Joy Ride’.


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Society’s member magazine has come a long way since the old newsletter (above) was given a makeover in November 2008 to tie with in with our 25th anniversary celebrations. The SMWS mantelpiece is nicely stocked with several awards for the magazine’s design and content. And no lesser judge than whisky guru Richard Paterson got in touch recently to offer his praise: “Your magazine just goes from strength to strength, especially when every issue covers a whole host of interesting, informative topics. If there is one thing I love, it is to see guys like you making every effort to provide a better understanding and awareness to our wonderful Scotch whisky industry. Keep up the good work!”


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THE SCOTCH MALT WHISKY SOCIETY


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