BEST USE OF MOBILE TECHNOLOGY


BEST USE OF SEARCH ENGINE OPTIMISATION


1


Multilingual site development provid relevant, content -rich experience


Figu SEO


GOLD STANDARD


ALL FLIGHTS, EVERYWHERE! SKYSCANNER


Skyscanner wanted to increase traffic to its site and identified mobile as a key platform for future growth across its 28 different language sites. The aim was to incorporate Skyscanner’s website technology into the world’s most powerful flight search app that allowed users to search for flights ‘everywhere’.


The app compares over 1,000 airlines and 5,000 airports on millions of routes worldwide. Two versions have been launched in an effort to provide the most responsive and rewarding user experience, each adding new functionality including a ‘fly to the ends’ social login allowing users to browse the flight prices to their Facebook and LinkedIn friends.


Skyscanner — All Flights, Everywhere was downloaded 5 million times within ten months. It is the top free travel app in various European markets. Since the launch, the number of visits to Skyscanner’s mobile site has risen by 25% to over 4 million visits a month.


SILVER STANDARD


MULTILINGUAL SITE DEVELOPMENT STICKYEYES FOR SKIHORIZON


SkiHorizon approached Stickyeyes to devise a multilingual site strategy that would help them improve online performance, become a leading voice in the Ski industry and increase sales across the UK, France and the Netherlands.


The strategy focused on creating a quality microsite covering the complete intersports experience, ‘This is the SkiHoliday Guide’. This content-rich approach would capture traffic from all search queries whilst engaging visitors with the brand across all touchpoints in the consumer journey.


A combination of editorial PR, content, blogger outreach, mobile technologies and SEO maximised the impact of news distribution and press releases, with social media channels pushing readers back to the blog.


Brand searches increased by 25%, showing that SkiHorizon is recognised by search engines and potential consumers alike. As well as year-on-year traffic increase, organic sales far exceeded the marketing spend at 679.12% ROI.


Fig Fa 20


SECOND PLACE: BRONZE STANDARD Duo Design for Training For Travel with TFT Travel Tips App – Get Your Tips Out


8


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26