BEST RADIO
ADVERTISEMENT/ CAMPAIGN
SILVER STANDARD
KISS ‘BIG OUTBACK ADVENTURE’ KISS FOR TOURISM NT
Following a successful campaign with Kiss in 2009/10, Tourism NT and Kiss created a campaign designed to position Australia’s Northern Territory amongst a youth audience as the place to live, work and travel.
The three-month campaign aimed at driving home key messages through a real listener experience. The winner of Tourism NT’s ‘Big Outback Adventure’ competition was at the heart of the promotion, which ran on Kiss FM’s Drivetime show. Blogging, webisodes and social media ran in parallel to the radio campaign as the winner travelled around the region, communicating the variety of experiences it has to offer.
The campaign peaked with a week-long ‘Hunt The Croc’ promotion, where listeners received daily clues to find one of five hidden inflatable crocodiles to win a holiday to the Northern Territory.
The campaign saw a 33% increase in awareness of the NT with the 1.8 million KISS audience, with KISS FM listeners ranking Australia as their number one long haul destination.
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TRIPADVISOR AND CIMTIG HAVE COME TOGETHER TO LAUNCH THE TRIPADVISOR TRAVEL CREATIVE CHALLENGE, OFFERING TRAVEL BRANDS AND ADVERTISING AGENCIES THE CHANCE TO WIN FROM A TOTAL PRIZE FUND OF $1.5 MILLION IN FREE ADVERTISING ON THE WORLD’S LARGEST TRAVEL WEBSITE.
The Challenge invites Marketers to showcase their talent by creating an engaging ad campaign that illustrates what their brand stands for.
All UK submitted entries will be judged by a panel of TripAdvisor sales and marketing experts and CIMTIG representatives, with the winning campaign reaching millions of travellers worldwide via online ad displays.
To learn more about the Travel Creative Challenge and to be in with a chance of winning $250, 000 in free advertising on TripAdvisor, click here.
COMPETITION
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