CONVERSATIONAL MARKETING TECHNOLOGY


Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one dialogues with their customers, to increase revenue and marketing effi ciency. Neolane has a track record of enabling its customers, such as Axa Bank, Debenhams and EMI Music to adapt to new communication challenges and exploit opportunities quickly.


Neolane Campaign™ provides


marketers with a single, open platform encompassing all the essentials for managing cross-channel campaigns,


leads, dynamic content, marketing resources, customer data and analytics.


Neolane Interaction™ enables marketers to coordinate multiple offers consistently across multiple channels – both inbound and outbound


– and provides real-time personalised offer and content management.


Neolane Leads™ addresses the full breadth of B2B marketing needs spanning demand generation, customer communications, and lead management.


The Neolane Marketing Resource Management (MRM)™ application offers a fl exible business process framework to automate both the


long-term marketing management cycle and day-to-day operational processes.


Neolane Social Marketing™ enables marketers to infl uence fans, obtain and manage permissions to communicate with them, and then engage in one-to- one dialogues that are coordinated across social media and other channels.


Neolane Message Center™ meets the requirements of both IT and marketing by unifying customer messages via a single conversational marketing


platform: Cross-channel strategies, real-time personalisation and inclusion of marketing offers are enabled while ensuring optimised deliverability, availability and traceability.


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