ADVERTISING
CAMPAIGN OF THE YEAR – OVER £250K MEDIA SPEND
CALL FOR ENTRIES
THE CALL FOR ENTRIES FOR THE TRAVEL MARKETING AWARDS 2013 WILL OPEN ON 3 SEPTEMBER 2012.
GOLD STANDARD
YOUR AIRLINE’S EITHER GOT IT OR IT HASN’T
RKCR/Y&R AND MG OMD FOR VIRGIN ATLANTIC
Virgin Atlantic continued to invest in building brand-led demand with an all-new multi-channel advertising initiative: ‘Your Airline’s Either Got It Or It Hasn’t’. The airline’s first global campaign dramatises Virgin Atlantic’s product benefits, visually expressing the ‘je ne sais quoi’ at the heart of the brand in a way that is relevant and engaging.
Assets were designed to be used in different media and contexts, with the iconic imagery of the television commercial providing a halo effect for multi-channel executions and sales campaigns. Press and online advertising built on the sexy and stylish feel of the TV ads, reflecting the brand proposition through premium, attention seeking and innovative environments including social programming to fuel brand buzz and talkability.
In brand tracking, Virgin Atlantic is perceived as more modern (an increase of 28%), young (+22%) and imaginative (+14%) than other airlines. 14% more passengers who fly in First or Business class say Virgin Atlantic is one of their favourite airlines.
Click on the tab at the top of this page to view.
TO BE ELIGIBLE FOR CONSIDERATION BY THE JUDGING PANEL, YOU MUST ENSURE THAT ANY SUBMITTED WORK APPEARED BETWEEN 1 SEPTEMBER 2011 AND 31 AUGUST 2012 INCLUDING CONTINUATIONS OF EXISTING CAMPAIGNS.
CLICK HERE TO RECEIVE FURTHER DETAILS NEARER THE TIME.
GOOD LUCK!
SECOND PLACE: SILVER STANDARD Global Radio for Hilton with
Hilton Hotels & Resorts — Multi-Location 23
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