TWEETING VS. MICROBLOGGING: “I don’t really care about Twitter,” Scott Klososky said. “It’s microblogging that’s interesting, whether it’s Twitter or Facebook or Google or somebody that we haven’t heard of yet. The concept of microblogging, which is almost a form of texting, is not going to go away.”
I don’t really care about Twitter. It’s microblogging that’s inter- esting, whether it’sTwitter or Facebook or Google or somebody that we haven’t heard of yet. The concept of microblogging, which is almost a form of texting, is not going to go away. People get hung up on the application or the provider and
they ignore the underlying concept, and that’s just a stupid thing to do. If you really are a student of what technology has done and where it’s going, you start to not care about the company. MySpace was not the first e-community; there were e-com- munities before them. MySpace was the first one to go wild on the web.Well, Facebook has beat themout. There may be somebody that beats out Facebook in three more years. Does that mean the concept of e- community is dead? Come on.
Are meetings and events making good use of social technologies? No. They’re toying with it. I give people an “A” for trying to experiment, but I haven’t been overly impressed that people are watching other exper- iments and picking out what’s good from those experiments. Look at TED.TEDhas done a pretty darn
good job as a conference. If you look at some of the things that they’ve already innovated, they pretty quickly changed the format to 12- or 15-minute speeches. That was an interest- ing change. They videoed everything and put the content out for free. When they did that, did the amount of people that wanted to go to a TED event shrink or grow? It grew. But how many other events have figured that out yet—that if I archive a bunch of content and package it up well, and give it all away for free, that it will actually increase demand?
What would you like your PCMA Masters Series attendees to take away from your presentation?