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Soft Drinks Warming up for Summer


It might still be cold out there, but the demand for soft drinks remains high and as summer approaches, profits are set to soar… are you ready to make the most of it?


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t is recommended that we drink around eight glasses of water a day to keep hydrated, whether that be through the wide choice of mineral, spring and flavoured waters, or other varieties of soft drink - from carbonates to fruit juices - flowing into the


marketplace. Vending has seen a number of innovations over the years and as the summer months approach, there are a number of options available to ensure the nation’s health and well being.


BRANDS BACK SUSTAINABILITY This years’ Fairtrade Fortnight (27th Feb - 11th March) sees the


Fairtrade Foundation launch a ‘Take A Step’ campaign, as it galvanises consumers and businesses to take 1.5 million new steps to keep Fairtrade moving forwards. Calypso Soft Drinks is continuing its campaign to convince its


customers to upgrade from standard pure juices to Fairtrade juices. Calypso reports that Fairtrade Juice sales have successfully grown by 9% this year and are currently selling at a similar volume level to standard juices. Richard Cooke, Sales & Marketing Director, said, “We have worked


hard to encourage customers to ‘step up’ to Fairtrade products and its working! Despite the difficult climate, we have seen a steady growth across our Fairtrade range and it is set to continue. There are now £1bn UK retail sales for Fairtrade products. Hopefully we shall see Fairtrade juice sales overtake standard juice sales before long.” Every step counts for millions of farmers, workers and their


communities in developing countries who urgently need a better deal from trade. The Fairtrade Foundation plans to achieve 1.5 million steps – which is one for every Fairtrade producer they expect to work with around the world. Each one leads to a better deal that millions of farmers and workers in developing countries urgently need. Richard Cooke concludes, “Fairtrade is of


particular importance among young families and as our core market is school age children, we want to support and help promote the key issues of sustainability and paying a fair price to producers in developing countries.”


THE TASTE AND SMELL OF SPRING With spring just around the corner, Vimto has put a spring into the


step of the soft drinks market with a refreshingly different option beyond the usual flavours available. The Vimto Soft Drinks portfolio includes the Vimto, Sunkist,


Panda, Weight Watchers and Levi Roots brands, which together provide a diverse product and price offering that meets the needs of vending consumers. Vimto offers a variety of flavours and claims to be growing faster than any other brand in the fruit flavour carbonates and still markets. Levi Roots is satisfying growing interest in Caribbean flavours with its Caribbean Crush and Mango ‘n’ Pineapple 500ml range, while the NEW Weight Watchers range is meeting the needs of more health conscious customers who are balancing their consumption. Sunkist and Panda are also great value offerings for teens and young kids respectively. Neil Gibson, Head of Marketing for Vimto Soft Drinks, said:


“2012 is set to be an extremely exciting year for Vimto Soft Drinks. The Vimto brand has reached its highest ever value, and with some major marketing activity and new product launches set to take place across all of our brands this year, buyers should ensure they stock up in anticipation of the increased demand. The suitability of our 500ml and 330ml pack formats for vending will help buyers with their stock offering.”


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