Kenco Professional Kenco Singles relaunch
Kenco Singles, the simple and reliable table-top hot drinks solution known for its full range of hot beverages, is re-launching this year, with a fresh new look and exciting new products. The brewer has had a complete makeover, giving it a reduced footprint and contemporary,
stylish look without compromising on reliability or ease of use. The ideal solution for workplaces or busy self-service cafes and restaurants, it enables operators to serve a wide range of hot beverages from brands consumers love and trust – including coffees from Rainforest Alliance Certified™ Farms, freshly brewed tea and delicious hot chocolate. For 2012, customers will have even more choice. For the first time in the Kenco Singles
portfolio, operators will be able to offer a 2 step cappuccino – a blend of creamer and Carte Noire Expresso. At 220ml, this will be the largest drink in the range. Zoe Williams, Marketing manager – Kenco Professional said: “Kenco Singles is already a great
solution for small spaces in need of a self-service offering, but we’ve made it even better with our redesign. The new brewer looks fantastic, and it’s as easy to use and as reliable as ever. “Our new wider range promises to appeal to new and loyal customers alike, and our new
cappuccino meets the needs of today’s consumers with speciality coffees being one of the most popular hot beverages with consumers today.” *
*Source: The NPD Group/Crest, 09/11
A new look of optimism for Kenco in 2012
Kraft Foods has launched Kenco Professional, with a vibrant new look and feel and a wealth of new benefits and resources for all services products stakeholders, whether operator or consumer. The relaunch is designed to reflect Kenco Professional’s three core principles, excellent quality, innovation and sustainability. The new logo, which already features on Kenco’s retail packs, brings an updated and fresher look to the brand while maintaining a link to its heritage as a leading premium coffee.
New developments for operators include an exciting new website at
www.kencoprofessional.co.uk, as well as new look machine decals and fascias. Kenco Professional also has a number of new product developments in the pipeline for the year ahead. Susan Nash, trade
communications manager at Kraft Foods UK, said: “In the retail market, Kenco is already leading the way in sustainability^, with twice as many consumers describing the brand as ethical compared to any other brand of soluble coffee^. What’s more, its retail value has risen 10 per cent* to £77.1 million*, according to public data, over the last 12 months. “Our relaunch brings a whole range of benefits for operators, and this is just the start of what promises to be an exciting 2012. We have a number of great plans for the next 12 months to help make a real difference to businesses through excellent quality, innovation and sustainability in every hot beverage offering. “We work with businesses of every shape, size and sector, offering
products for every occasion. With over 90 years’ experience and an extensive range, we are unique in our ability to deliver a solution tailored to the needs of your business.”
^ IPSOS March 2011 * The Nielsen Company, Total MAT to w/e 27.08.11
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