Snacks & Confectionery
MORE FOCUS ON HEALTH According to recent Mintel research in the US, among healthy
snackers, 44% say they tend to eat healthily most of the time and 42% make it a point to snack on foods that are healthy. At the same time, indulgence can be part of a well-rounded lifestyle, as 39% of healthy snackers say they use less-healthy nibbles as an occasional treat. “Eating healthy snacks can offer many benefits to consumers, such
as increased energy and feeling fuller longer, so there is a big opportunity for the makers and marketers of snacks to leverage these connections to maximize health positioning,” says Molly Maier, senior wellness analyst at Mintel. “The number of snackers who only consume healthy treats is a relatively small one, but one that shouldn’t be ignored by snack-food manufacturers.” The definition of “healthy” is very subjective, but Mintel
respondents seem to have a good grasp on truly healthy foods. Fresh fruit is overwhelmingly (86%) considered healthy snacking, followed by raw vegetables (73%), and nuts/seeds (71%). However, a surprising number of people rated ice cream (12%) and cookies (9%) as healthy snacks…! Snacks are often an impulsive purchase, and one of convenience.
As a result, people are at the mercy of the food choices most available, says Mintel. Nearly half (46%) of respondents say it’s hard to find healthy snacks in vending machines or other on-the-go locations while 16% believe it takes more time to prepare a healthy snack than other types. “Increasing accessibility and portability can help maximize usage,” adds Molly Maier. The link between modern life and poor diet can not be emphasised enough. With the demise of the lunch hour, consumers in need of a quick fix will crave high fat, sugary food with little concern for its content. The vending industry plays a key role in supporting consumer lifestyles and can help inform purchasing behaviour by providing healthier alternatives. Eating habits are informed by a number of factors and as an industry, we must offer consumers the choice with healthy products sitting alongside more traditional snacks and confectionery.
Leading British Manufacturer DarenthMJS has announced two
new features for the recently launched SnackBreak Ultima. A calorie counter for each individual selection and a revolutionary ‘meal deal’ function. Senior Account Manager Vicky Johnson tells us, “Many operators
have already added this stunning machine to their portfolio, excited by new features including Vendsafe drop technology and the radar controlled neon-effect feature lighting and we are now expecting an even greater reception for the new ‘Meal Deal’ and calorie counter features.” The calorie counter allows consumers to make a more informed
choice about the products they are purchasing. Easy to navigate and program, this feature expands opportunities for healthy eating sites, like schools and sports centres that promote a healthier lifestyle. Vicky explains further: “There is increasing pressure on all food
products to show their calorie content and nutritional information. At DarenthMJS we believe that this pressure will only continue to increase, this is why as a responsible manufacturer we believe that now is the right time to introduce the calorie counter to the vending market.” The ‘meal deal’ allows either two or three products to be put into a bundle and made available as one selection. Products bought as part of the ‘Meal Deal’ can be bought collectively at a promotional price but when selected individually remain at the standard product price. With this exciting new feature the SnackBreak Ultima is ideal for promoting new product ranges, increasing impulse purchases and ultimately increasing the cash flow that each site generates. As part of a healthy balanced diet, the occasional snack or treat is
perfectly acceptable. Manufacturers have carried out extensive research into the age and life stage of various target groups, responding to demand with products that appeal to a more discerning, and often healthier palate. There are now a number of takes on old favourites low in sugar, salt and fat designed to ensure brand loyalty, together with a generous serving of new and indulgent treats, all whetting the consumer’s appetite for more.
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