SHOWCASE
CONGRATULATIONS TO OUR
C70 DBR1 WINNERS
Ten exquisitely crafted, limited-edition sculptures of the Aston Martin DBR1 in racing green have roared off to the winners of the competition we staged for purchasers of our C70 DBR1 COSC watch.
The model was designed to celebrate Aston Martin’s victory in the 1959 24-hour race at Le Mans, when the DBR1 took first and second places. The fabulous sculptures, worth £950 each, were created for CW by celebrated American automobile sculptor Marshall Buck. The winners are Thomas Naylor (Staffs, pictured right), Graham Fitzgerald (Gwent), Simon Harrison (Berks), Peter Hook (Cheshire), Dean Lancashire (South Yorks), Stuart Lomax (Merseyside), Richard Mansel (Northumberland), Cara McCrimmon (Hants), Nuala Trevorrow (Cornwall) and David Pisani (Malta). Many thanks to all who entered.
Bonding session
The spirit of 007 is captured in a new watch-and- strap combination from Christopher Ward, which has been released to celebrate the 50th anniversary of James Bond’s screen debut.
Inspired by classic Rolexes, the new CW C60 Trident Automatic (£365) features a NATO-style striped nylon strap that replicates the one seen on 007’s wrist exactly 2.42 minutes into the 1964 classic movie Goldfinger. To buy, go to
www.christopherward.co.uk. For more on Bond’s early watches, turn to page 27.
The most unsurprising, yet reassuring, news is that CW is very popular with watch aficionados; some 4.6% of
BUILDING A PROFILE OF CW
CUSTOMERS
Almost 3,000 responses to Christopher Ward’s customer survey last winter have given the company a
fascinating insight into fans of the brand.
respondents own more than 20 watches, while 33% have between six and 20 models. Some 53% own between two and five watches. The CW customers are generous too. Just over 60% stated that they would be Likely or
christopherward.co.uk
Extremely Likely to purchase a ladies watch as a gift. Birthday, Christmas and Anniversary were the main occasions on which a watch would be bought, but a pleasing 44% of customers said they would buy a CW watch as a present “Just because”. The age survey revealed that 11% of the
customers are under 31 years of age, 25% are under 41, 33% are 41- 50, 20% are 51-60 and 11% are 60+. Style, Warranty, Price, Functionality and After Sales Service were the five most important factors that influence watch purchases. One of the most interesting findings revealed a 13% increase in customers ordering via the website after they have browsed the catalogue.
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