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Star of the north


Head to åre for your winter Holiday tHis year and you’ll be welcomed witH swedisH Hospitality plus enjoy an action-packed Holiday witH a scandi twist


Think European skiing, and chances are you’ll be picturing the Alps. But cast your eyes further north and you’ll find a fantastic winter wonderland – perfect for anyone wanting something a little different for their wintersports holiday – with guaranteed snow, a huge array of activities and a warm reception. Welcome to Sweden.


A deep-set love for snow sweden is a country where winters are long and snow is a big part of everyday life. skiing is a national sport with a long history so scandinavians take pride in their


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ski resorts, and it shows. Because the resorts don’t have the alpine crowds, the slopes are more accessible, lift queues are shorter and ski schools have smaller class sizes. Transfer times are short too – uK tour operator neilson offers holidays to two resorts and it’s less than two hours to both of them. The atmosphere is relaxed and friendly, making sweden an ideal choice for families.


Relax, Scandinavian style if it’s quality you’re after, you’ll find it here. Fabulous scenery,


excellent resorts, high service standards, and wintersports challenges to rival any in the alps. in fact, sweden hosted the alpine skiing World Championships in


GUARANTEED SNOW, A HUGE ARRAY OF ACTIVITIES AND A WARM RECEPTION


2007 and boasts one of the world’s top 10 ski resorts, Åre. That quality extends to the choice


of accommodation too. many of the hotels and apartments here


showcase the scandinavians’ natural flair for interior design, as well as a national obsession with saunas and hot tubs. and while the après scene may not be as full-on as that of the alps, these guys certainly know how to party – especially at weekends when you’ll find locals from surrounding towns heading up to join in.


Åre, the jewel in the crown it’s the largest ski resort in northern europe yet Åre is surprisingly uncrowded – although noticeably


Jonas Kullman, p ripKe


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