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From left to right: Studio manager Jon Llewelyn, co-founders Andy Barnes and Suzy Barnes, and senior designer Grahame Taylor
MCV speaks to Studio Diva director and co-founder Andy Barnes about the design agency, which helped promote Modern Warfare Warfare 3 in 2011
What kind of service does Studio Diva provide? We are an independent visual communications agency, with nearly a decade of experience producing large scale retail and digital marketing campaigns for some of the world’s most iconic video game brands.
What kind of campaigns? What’s been your key recent achievements? We were very proud to be part of the team that delivered the Call of Duty: Modern Warfare 3 campaign. The studio worked on the title for the best part of nine months, producing everything from the artwork for the massive GAMEfest stand at the NEC, to the launch night countdown video, retail and grocery POS and the pre-order incentive campaign.
What are the biggest challenges you currently face? With technology moving at such a pace, it’s challenging to build a business development model for a future that could easily peel away in an unpredictable direction. Our challenge is to reserve studio time, to explore
new territory, update our skillset and remain as agile as possible. This will ensure that both us and our clients are best equipped to respond to whatever’s next.
We worked on Modern Warfare 3 artwork for the GAMEfest stand at the NEC.
“ Andy Barnes, Studio Diva
What makes you stand out from your rivals? We are collaborative by nature. Our mission is to make the creative journey as enjoyable as possible for all involved. Our clients include some of the biggest names in the industry. I guess it means we must be doing something right.
What campaigns are your currently working on? We’re working on brands such as Soul Calibur V, Ridge Racer and Prototype 2.