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NEWS


Carrera rolls out Brit drum brand worldwide


Two-year ‘soft launch’ period ends with brand’s international arrival BY RONNIE DUNGAN


AFTER A two-year ‘soft- launch’ period, boutique British drum brand Carrera has officially announced its arrival worldwide. “After two years of


perfecting our craft, developing innovative designs and getting rave reviews, Carrera Drums is now officially launching to the world. Before going global we wanted to ensure everything would be world class, and after two years we are ready,” enthused the


“ BY ADAM SAVAGE


MARSHALL HAS completed the purchase of bass amp specialist Eden, from US Music Corp. Formed in 1976, the firm was acquired by Washburn's


In keeping with our ‘Best of British’ ethos... everything is hands-on and crafted one drum


at a time Dave Carrera


firm’s CEO Dave Carrera. The drums are designed and handcrafted by Carrera and his team in Uxbridge. “We personally ensure every drum receives maximum attention to quality and


detail, and in keeping with our ‘Best of British’ ethos there are no production lines; everything is hands-on and crafted one drum at a time,” added Carrera. “We even have a superior means to shape the drum shells and ensure their roundness.” The launch range will focus on those items that have proven most popular during the company’s two- year start-up period. “We are introducing only the most valid products,” said Carrera. Everyone should feel confident that while Carrera


Marshall swoops for Eden


parent company US Music in 2002. Under the ownership of Marshall, the brand will be managed worldwide by Luke Green, who has been with Marshall for a number of years. Green said: “I am very excited about the opportunity to guide the growth and development of one of the best brands in the music industry. “The


current Eden team will


continue to be part of the company. With the resources that the Marshall Group will be able to offer we plan to really take Eden





We feel that Eden is a great strategic fit with our


Marshall amp line Jon Ellery


forward and continue to develop exciting new equipment for bass players.” Commenting on the firm’s latest acquisition, Jonathan Ellery, managing director of Marshall added: “We are very pleased to be able to add this revered brand to our business. We feel that Eden is a great strategic fit with our Marshall Amplifier line and therefore we have the opportunity to increase the Eden presence worldwide. “We are prepared to really invest in the development of new products and to expand the awareness of the brand.” Marshall: 01908 375411


is not yet a major name, the drums are fantastic, they sound great and pricing is very reasonable, especially for such boutique quality instruments.” The complete


range of Carrera snares and kits is available immediately, with marketing planned for the Terrier and Bulldog snare drum models.


Music Force signs up folding guitar range


MUSIC FORCE Distribution is launching the unique Voyage-Air range of travel guitars with collapsible necks into the UK market.


The brand was launched in the US 18-months ago and has been trying to win over sceptics of the guitar’s collapsible neck system. The deal with Music Force was officially revealed at this year’s NAMM.


The deal will see the range widely available in the UK, Ireland and Europe and will be supported by a dedicated field sales team, in house luthier and major marketing campaign. Music Force MD, Jon


Gold, said: “I was first made aware of the Voyage-Air brand and the phenomenal success it was enjoying in


America by an industry colleague who had seen it first hand and once I had personally experienced the reality of a top quality guitar, that folds in half within seconds and packs away in a fabulous back pack and remains pretty much in tune when you open it again, I was hooked. “I see it as it as a great


opportunity for retailers and everyone concerned to get involved in something uniquely different, that actually works and makes life for guitarists more convenient and even if you already own a nice expensive acoustic or electric guitar, the Voyage-Air provides you with unparalleled flexibility and quality at a very affordable price”. Music Force: 01780 781630


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