ONLINE 2012 2011 was the year of first integrations with most of the open platforms. As you
know, first integrations are always very painful. Now that we have completed them we are beginning to enjoy the best part of the learning curve, and we are expecting a smoother ride in getting more games into the market in a faster and more efficient way.
What will be your ‘big deal’ in 2012? Only by the end of 2011 did we reach an understanding with Microgaming´s Quickfire, so I can imagine a lot of effort being put into integrating with their operators during 2012.
What do you think will be your biggest challenge in 2012? By the end of 2011 we completed our own Remote Gaming Server called
“LeGa”, and by the end of December completed a successful first integration (with the Facebook application “Avatingo”). During 2012 we will be starting a few direct integrations with some select operators. Those integrations along with the necessary compliances will be our big 2012 challenge.
Ron Regan, Sales & Marketing Director, LVS
What’s been the best thing about 2011 for you? A large part of our strategy has been to target state licenced
operators looking to either modernise or add sportsbook to their existing offering. We knew we had an excellent internet solution that’s better than anything else out there but we have worked very hard to improve our retail solution to the standard needed to supply a complete multi-channel platform. We are now competing with and beating the bigger players in the market like Gtech, intralot and Openbet on many of the tenders we participate in.
What was the key product LVS focused on in 2011? LVS have designed a new front-end framework called “Apollo”. The
intention is to ensure that each LVS customer website will be “unique” and match all customers’ bespoke requirements, whilst at the same time being developed in as cost efficient a manner as possible. Apollo was built using framework methodology. Each customer website is built from an ever expanding library of components which are designed to
Lisa Duckworth, Commercial Director, Isle of Man Post Office
What has been the best thing about 2011 for you? 2011 was such an exciting time for us however the two main highlights were the launch of our new digital postal product, ePostbox and also the launch of our Integrated Mailing Solutions (IMS) service into the gaming industry. Both required a lot of hard work and dedication from our staff at all levels of the organisation and we are really excited about 2012, particularly with ICEi and the London Affiliate Conference just around the corner.
What was the key product you worked on through 2011? It’s difficult differentiating between the launch of ePostbox and our soft launch into the gaming industry. With ePostbox, we became the first postal administration to purchase the existing Swiss Post product under license, which enabled us to offer this unique product to Isle of Man residents, regular travellers and those customers that have a second home abroad. The response has been fantastic and we are so delighted since this was a
be interchangeable within the framework and can be supported by the same content management system (CMS). Each component is also designed so that can be easily “branded” and will adopt the corporate look and feel of the client. New components are easily swapped in and out, using a drag and drop function so day-to-day content is easily controlled by non-technical staff, and the website is constantly kept fresh for the players. Our clients love the freedom Apollo gives them.
What was the toughest thing about 2011 for you? LVS is continuously investing in its technology and looking for new,
better ways to help the bookmakers manage their operations. Prioritising these enhancements is a very tough process.
What will be your ‘big deal’ in 2012? We have three potential ‘big deals’ happening at the moment; one in
Israel, one in India, and one with one of the biggest gambling brands in the industry today. We are pushing hard to win all of them.
completely new initiative to the local market. Similarly, the successful launch of our steadfast IMS service into the gaming industry took us by surprise. We attended the Barcelona Affiliate Conference last September to research the potential opportunities and within just a couple of weeks, we’d carried out our first Direct Mail campaign on behalf of one of the biggest brands in online gaming.
What was the toughest thing about 2011 for you? When we launched ePostbox, we encountered a couple of
regulatory issues that weren’t anticipated. However the flip side, we’ve been working very closely with the relevant authorities and learned a great deal about how to further improve our service so that we will soon be able to offer ePostbox to off Island residents soon. We can’t wait to see all our hard work pay off fully soon.
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