ONLINE 2012
What was the toughest thing about 2011 for you? William Scott: The toughest thing was getting ready for newly regulated markets and all the challenges it brings; new and old customers that need to be launched at the same time with local regulatory requirements.
Dominic Mansour: Against the backdrop of evolving regulation and market openings, in particular Spain and Denmark, our toughest challenge was not to deliver these on time, but to ensure we did so while continuing to invest in R&D of our products so we did not start 2012 behind the game
What will be your ‘big deal’ in 2012? Dominic Mansour: Mobile is one of our big deals for 2012. We have a very significant and aggressive
investment earmarked in the mobile space during 2012. Come October, we will have a very comprehensive, impressive and market leading offering to showcase.
What do you think will be the biggest challenge in 2012? Dominic Mansour: There are always on-going challenges within a technology driven businesses, but the
key to our continued success will be in ensuring we constantly deliver on time to our customers whilst ensuring we maintain the high pace of new product development and initiatives. William Scott: At GTECH G2 we are committed to ensuring we lead the way in regulated markets as the leading provider to government markets and the world lottery industry. Ensuring that the regulation that is proposed makes sense from a government, player and operator perspective but also working with new regulations will be our biggest challenge and opportunity
Richard M. Haddrill, Chief Executive Officer, Bally Technologies, Inc.
What has been the best thing about 2011 for you? The performance of our new ALPHA 2 Pro Series slot cabinets and technology platform has
been very exciting in 2011. We are really seeing improved video content and overall game innovation that is enabling us to increase market share. Second, the advancement of our floor- wide picture-in-picture player network – iVIEW DM™ ? in the marketplace has been very rewarding.
What was the key product you worked on during 2011? Our Systems sales team really focused on increasing the penetration of iVIEW DM in 2011, and I’m very pleased that we have announced some major contracts for this technology, including Caesars Entertainment, the Seminole Tribe of Florida, Peermont Group Africa, Mohegan Sun, Casino Miami Jai-Alai, British Columbia Lottery Corporation, Foxwoods, the Navajo Nation, and several others. Casinos have really embraced how this impactful technology can add dramatic levels of excitement across the casino floor with a very manageable capital investment.
What was the toughest thing about 2011 for you? Throughout 2011 the global economy remained sluggish, resulting in a lower level of spending by consumers, and conversely, reduced investments in new capital by casinos. However, as we exit 2011, optimism is growing and casinos are starting to spend more.
What do you think will be your challenge in 2012? I still believe that we in the worldwide gaming industry will continue to be challenged by the economy and by political uncertainty in a number of parts of the world. However, the economy also spurs many states and countries to consider gaming expansion as a way to create jobs and generate tax revenue. We see positive new market opportunities for Bally in Greece, Hungary, Brazil, Illinois, Ohio, Kansas, and Massachusetts.
What will be your ‘big deal’ in 2012? There’s so much exciting activity for Bally, from new market launches like Italy, Illinois, and Ohio
to key customer deployments across Canada and Africa, to the release of best-in-class games based on world-class brands like GREASE™ and Michael Jackson King of Pop™ - I can’t pick just one!
FEBRUARY 2012 57
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