INSTALLATIONS
Bally Technologies scores wins in Florida, Africa
B
ally Technologies is working with the Seminole Tribe of Florida to implement Bally’s award-winning iVIEW DM and Elite Bonusing Suite solutions to engage and excite patrons at its Seminole Casino Coconut Creek.
As part of its major casino expansion at the property, the Seminole
Tribe is implementing the iVIEW DM player-user-interface on the majority of the casino’s 2,400 games to elevate customer service and increase excitement across the casino floor. Used together, iVIEW DM and the Elite Bonusing Suite applications enable interactive, floor- wide player-bonusing applications such as instant slot tournaments, virtual-racing events, and U-Spin™ real-time bonusing – on most gaming devices with a touch-screen display – without interrupting base-game play. “We saw just how powerful these promotions can be when we
attended Bally’s Systems User Conference last March and experienced the DM Tournaments and virtual-racing events ourselves live on the casino floor,” said Paul Tjoumakaris, Senior Vice President of Gaming for the Seminole Tribe of Florida. “With the expansion and remodel of our Coconut Creek casino, we’re excited to use these solutions to elevate patron self-service at the game and generate buzz on the floor.” The Seminole Tribe’s investment in iVIEW DM and the Elite
Bonusing Suite follows an enterprise-wide agreement that they signed last spring to upgrade their operations with Bally’s SDS Windows slot-management and slot-accounting system at six casinos in Florida.
Elsewhere for Bally, the company has completed a new enterprise-
wide systems contract with Peermont Group Pty. Ltd. Africa. Bally will replace competitors’ systems at 10 casinos in South Africa and Botswana in 2012. The installations include a broad array of Bally’s latest systems applications, including SDS for Windows and CMP casino- management systems. Peermont will also deploy Bally’s award–winning iVIEW Display Manager (DM) to provide a unique and exciting experience at the gaming device to specific targeted players at select locations. “We know Bally Technologies’ systems will provide stability for our operations and better capabilities to service our valued guests,” said Peermont Chief Operating Officer Leon Kok. “The solutions from Bally provide scalable, long-term value across our properties and a great foundation for the future. Furthermore, we’re excited to convert this long-standing collaborative understanding and relationship with Bally into a formal agreement.” Bally’s SDS Windows solution will be connected live to more than
3,200 gaming machines across Peermont’s operations using the latest high-speed networking technology. Bally’s widely used promotional products Power Bonusing, and Power
Winners will be used by the gaming operator to aid in retaining existing players and attracting new guests to the properties.
44 FEBRUARY 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66