ICE PREVIEW
Evolution Gaming flexes muscles at ICE 2012
Evolution to showcase flexible, localised Live Casino solutions for re- regulated markets at ICE 2012 on stand 5310
E
volution Gaming, the pioneer of video-streamed Live Dealer gaming, will showcase its ever-growing Live Casino solution set for re-regulated gaming markets at ICE 2012.
Having become the first Live Casino provider
to be fully certified for the Italian market, Evolution had now readied its flexible online Live Casino platform for rapid deployment by licensees in the ‘new’ Danish, Spanish and German markets. Alongside demonstrations of this rapid localised deployment capability, the ICE stand will feature Evolution’s new Platinum VIP Live Blackjack table, new geographic live-streaming solutions for land-based casinos, and Evolution’s online ‘destination casinos’ (soon to include the our latest offering for the Danish market with native speaking dealers). Evolution Head of Marketing Helen Hedgeland commented, “Visitors to our stand will be able to see for themselves just why Evolution is the world’s leading, most flexible and customisable Live Casino platform.” At Earls Court, Evolution’s business and
technology specialists will demonstrate the widest choice of localisation options. These options include native speaking dealers, opulent online ‘destination casinos’ that mirror
a local region’s top-class casino culture, and dedicated environments that can meet an operator’s every branding, customer service and cross-selling need. Evolution’s new Platinum VIP table, developed to attract and retain high rolling Blackjack players, further extends operator choice. Typically, an operator’s
Evolution-hosted Live Casino is streamed in real-time from Evolution’s Riga studios. At this state- of-the-art facility Evolution combines traditional sets and backdrops and technologies such as ‘blue screening’ to create the most realistic online Live Casino experience for players. Streaming an online Live Casino service
from another territory, however, is not always permitted in certain jurisdictions. With this in mind, Evolution will also showcase new geographic live-streaming solutions for land- based casinos. These new turnkey solutions
enable, for example, a land-based casino to broadcast its online Live Casino from the gaming floor of its ‘bricks and mortar’ venue. Such an approach allows land-based operators to extend reach and revenue online, while also creating added attractions in-venue. Other core focus areas for Evolution in 2012
are mobile solutions and the US market. According to Hedgeland: “Relaxation of gaming laws in the US could make Evolution’s leading capability in localised Live Casino solutions very attractive to US operators. “For example, with a geographic live-streaming solution players staying at a resort could have the flexibility to play live games in their rooms or by the pool on a tablet supplied by the resort. This fits perfectly with our mobile solutions strategy, which is about working with operators to create customised solutions that meets specific customer needs.” She concluded: “ICE will officially kick off an incredibly exciting 2012 for Evolution as more and more operators seek to adapt to localised regulatory change and capitalise on unprecedented online and remote gaming opportunities.” Evolution Gaming: Stand 5310, ICE, Earls Court, London, 24-26 January 2012.
52 FEBRUARY 2012
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