CASINO TECHNOLOGY
handling the publicity and marketing,” he says. Stoller applauds Casino Technology for its
professionalism. He states, “Since the license was signed, we have seen an enormous commitment on the part of Casino Technology in terms of creative programming, innovative cabinet design and enticing graphics to make the Penthouse and Penthouse Club slots an exciting and important part of their product line. We are anxious to see them in the field and how the marketplace responds.” The agreement calls for game variations themed to the license, with numerous cross-marketing opportunities and merchandise discounts. The machines will include multiple features, bonuses and jackpots. Using casino locations, Casino Technology may showcase the newest Penthouse and Penthouse Club equipment by hosting on-site Penthouse promotions with Penthouse Pets and Penthouse
Key Girls. Sonia Nikolova, sales and marketing director at
Casino Technology, claims, “We have developed a special marketing program that features special events and onsite promotions. These will help operators raise the profile of the new line at their locations, while acquainting the visitors with all of the games’ attractive features.” In October 2011, Casino Technology introduced
the prototypes of the first three Penthouse Slots, “Butterfly Dreaming”, “Umbrella Dance” and “Wild Temptations” at the G2E convention in Las Vegas. These demos received very positive feedback, and were then exhibited at the Bulgarian BEGE EXPO 2011 the following week. They earned the award for the “New Visual Content for Video Game Product” category.
Eastern
European company
successfully worked with a household brand like
Penthouse when the ‘big boys’ couldn’t. Most of our meetings were in Las Vegas, but a few took place in London.” Stoller also praises the relationship, saying, “This
agreement is a milestone for our brand since it represents the first worldwide license we have given in the gaming category. Casino Technology and its executive team have shown a willingness to go above and beyond the norm. Through their business relationships around the globe, we feel confident that the Penthouse and Penthouse Club brands will continue to expand to new locations and consumers.” The global venture needed to resolve some time- consuming compliance and trademark issues. The multinational project required legal research and resolution that would satisfy the needs of all involved. Student states that because Penthouse had always been involved in magazines and clubs, this new venture took time. Now completed, there will be a full-fledged effort to market and distribute the games. “The legal department needed time to familiarize itself with the nuances and terminology when
40 FEBRUARY 2012 The games feature a snow white cabinet with
innovative LED lighting in the series’ brand colors. Called SENSAtional Plus, the special cabinet features seductive “red lips” and additional 22” widescreen toppers, plus illuminated pink lighting on the sides. The cabinet’s sexy design should quietly lure customers to play. Internal sensors activate a seductive voice to use the “Find me, Key me, Play with me” Penthouse Slots slogan to invite passersby to play. The game’s interactive multimedia screen expands
its entertainment capabilities by employing different channels that enhance player enjoyment of the Penthouse concept. This screen also facilitates the Penthouse Players Bonus Club. Frequent players may register for the dedicated program that allows them to accumulate points for play. Like many customer loyalty programs, these points may be redeemed for various member discounts and promotions. Following approvals from GLI, Casino Technology plans a major European game launch at the 2012 IGE convention in London. The first European location installations are scheduled during the first quarter of 2012. To further distribute products details, Casino Technology will hold a press conference on the first day of the show. Several U.S. installations are also already lined up, pending the finalization of the GLI lab tests.
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