industry news 29 January - 1 February 2012
ISPO Munich 2012 A Euro Success Story at Last
With ISPO 2012 swiftly approaching, SGB speaks to LAUREN FOX to provide essential information to retailers on why they should be attending.
world’s biggest sports and outdoor event
This is the
What is ISPO? ISPO is considered the leading international sports business network. Every year, close to 2,000 international exhibitors present their latest products from the segments of Action Sports, Traditional Sports and Performance Sports at ISPO Munich to over 80,000 visitors from more than 100 countries. For over 40 years the global leader has provided a comprehensive overview of the entire range of sporting goods, athletic footwear and fashions, as well as the latest trends.
Why should retailers visit ISPO?
Retailers should attend the show for a number of business reasons: It is the opportunity to see the full range of products on off er - not a pre-selection ISPO off ers a great international networking opportunity It is as aff ordable as attending a UK based trade show It is the biggest global event of its kind It is far more than a trade show. There are retail workshops, innovations and not just product developments
Is the investment in travelling to Munich worthwhile? Given the low cost of travel, the
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show is aff ordable. It is worth the investment in time by bringing together a world of sports business professionals who are able to network and sample new product ranges.
How is the show diff erent to other domestic UK trade shows?
This is the world’s biggest sports and outdoor event. Munich 2011 saw 80,000 visiting industry professionals from 106 countries. This is a historical increase of more than 25% compared to the prior year, and thus set a new visitor record. This international fl avour enables retailers to sample products from across the world rather than being limited to just domestic suppliers.
Has the economic uncertainty around the Euro Zone had any impact on the build-up to the show at all? There has been no knock on eff ect at all. ISPO Munich is gaining better than ever momentum. The 2012 show is once again experiencing an increase in exhibitor registrations and the reserved exhibit space. Four months before ISPO Munich opens its doors the number of registered exhibitors had risen by 2.8% and the exhibit space increased by 3.2%.
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