selling running
Let There Be Light
T
he origins of the Silva brand lay in a trio of Swedish orienteers inventing the liquid-filled
compass. Orienteer Gunnar Tillander contacted the brothers Alvar and Björn Kjellström, who were also dedicated orienteers, and together they founded Silva. The year was 1933 and ever since then compasses from Silva have been a popular choice for orienteering and outdoor activities. Although predominantly specialising in the outdoor market, the company has since diversifi ed into the sport and professional industries. Product ranges now include headlamps, compasses, pedometers, binoculars and professional instruments. The growth in multi-sport product areas
prompted Silva to introduce their range of running headlamps to the market to capitalise on this boom. The range has now been established for 2 years and has proven successful with signifi cant growth fi gures. “We have established a niche product for the sport and outdoor market with great success,” says Silva’s Kevin Thomson. “With
p
Silva’s range of running headlamps are designed to enable runners to get outside and take part in those dark evening and early morning sessions. Should Silva be lighting up your shop?
time becoming more and more precious as people lead ever busier lives, runners need the opportunity to go out in all hours regardless of light conditions outside”. For early morning risers or after work running enthusiasts, Silva’s Trail Runner Headlamp features their Silva Intelligent Light distribution technology, combining a wide angle of fl ood lights with a long reach spot for peripheral and long distance running to keep users safe in the dark. The Trail Runner Headlamp weighs in
at a feather light 135g of headweight and the Trail Runner Plus, designed for distance runners, boasts an even lighter headweight at a mere 70g. Silva has kept the weight minimal on the head for maximum comfort when running. Other products in the headlamp range include the Silva X-Trail, X-Trail Plus and the Sprint that are designed for high-speed sports like mountain biking, trail running and adventure racing.
The Silva Headlamp range off ers
signifi cant benefi ts to retailers. With running accessories traditionally monopolised by
precious as people lead ever busier g
lives, runners need the opportunity to pp p
go out in all hours regardless of light conditions outside.
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SGB-SPORTS.COM
With time becoming more and more pp
brands such as Asics and Adidas, Silva off ers sought-after variety to your shop fl oor. With excellent product margins in time of economic diffi culty, the Silva headlamp may off er a ray of light to retailers according to Kevin Thomson. “If buying in bulk quantities, we off er
excellent margins which can exceed 50%. In times of austerity such as we are currently experiencing, people are ditching their gym memberships in favour of cheaper alternatives like outdoor running. Our products enable people to do this whatever the time of day and so save valuable money by not having to invest in that annual gym pass.”
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