JANUARY 2012 CONTENTS
industry 4 News
Asics named best shoe - Match
Stars set for international
debut - Speedo unveil new
Racing System for 2012 - Golf
and Snooker Chiefs join forces
6 Buying Group
Why should retailers join Intersport?
8 ISPO Preview
Your essential guide to ISPO Munich trade show 2012
selling
24 Shop Floor Shop spotlight with Hubble and Freeman and specialist sellers Peradon
26 Gait-Way to Sales Heaven Improve your staff ’s knowledge with our guide to choosing a pair of running trainers
28Mind, Body and Soul Can retailers use yoga and pilates to boost profi ts?
Datateam Business Media Ltd London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646
Editor: Alex Fordham-
afordham@datateam.co.uk, +44 (0) 1622 699159 Contributors: Paul Westlake, Lisa Fairclough Journal Manager: John Andrews-
jandrews@datateam.co.uk, +44 (0) 1622 699135 Sales Executive: Andy Morfey-
amorfey@datateam.co.uk, + 44 (0) 1622 699120 Publishing Director: Paul Ryder-
pryder@datateam.co.uk Art Editor & Design: Darren Kirk –
scratchdesignphoto.co.uk Subscriptions & Circulation: Alex Wetton-
awetton@datateam.co.uk, +44 (0) 1622 699152
30Let there be Light! Should Silva’s range of running headlamps light up your shop?
32 Less is More? Does minimalist footwear actually benefi t performance and reduce injury?
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18 Cover Story Asics Q & A
22 Reviews (NEW!) Paul Westlake reviews the latest sporting goods recently released onto the market.
34 Check Out Finish (NEW!) Alex Flynn attempts to raise £1 million for Charity
buying
12 1-0 to the Retailer Our Editor’s choice of competitively priced football equipment
14 It’s only Ruck & Maul but I like It A selection of the latest rugby products for 2012
15 Netting a Winner A selection of the latest Netball products for 2012
16 Challengers waiting in the Wings? Alternative football boot brands that can complement the ‘big 3’
First Words T
he SGB revolution starts here with
what I’m sure you agree is an impressive new design to establish our magazine firmly at the top of the sports trade industry.
This month the sporting goods industry prepares itself for the annual trip to Munich for the ISPO trade show, now in its 42nd year. The SGB team will be there and the show gives us an excellent chance to speak to everyone within the industry and get a taste for new product launches.
If you see us at Munich, feel free to pull us to one side and speak to us about how we can improve our publication to make it more benefi cial to you the reader.
Elsewhere Paul Westlake reviews a selection of the latest products currently on the market. This regular feature will give retailers a better indication of what products you should be investing your hard earned money in and moves trade press away from the traditional ‘sitting on the fence’ view that doesn’t tend to off er retailers much else other than the usual supplier rhetoric.
The team at SGB towers are also excited about the new regular ‘Check Out Finish’ section of our magazine. Each month we will interview a sporting personality and hopefully gain some useful insight into their sport/activity and how our industry can improve by boosting profi ts and attracting new customers.
This month we interview Alex Flynn who is aiming to raise £1 million pounds for Parkinson’s disease by travelling a staggering 10 million metres by a combination of running, cycling and if needs be, crawling! In future months we have a host of personalities lined up including a former England cricketer and a British Olympic medal hopeful, but their identities are currently a closely guarded secret!
Finally, I have recently joined Twitter so please follow me @SGBAlexFordham for the latest sports industry news.
Have a great month.
Alex Fordham, EDITOR
Competition Aqua Sphere P.20
Your chance to win Aqua Sphere K180 goggles worth
£300
SGB-SPORTS.COM | 03
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