COVERSTORY GT-2170 Q&A with Asics Alex Fordham speaks to Asics Sales Director Glenn Housten Who are Asics?
Asics has been developing sports shoes and apparel for more than 60 years. We are a premium sports brand across the footwear and apparel sector, focusing on superior products and technology that support the sports enthusiast in their training and competition events. Our company name, an acronym for the Latin phrase “Anima
Sana In Corpore Sano”, meaning “Sound Mind in A Sound Body”, is the philosophy that we continue to abide by.
What were your biggest selling products for 2011? Our premium collection of running shoes continues to be our biggest sellers. The GT- 2170 and the Gel- Kayano were our most popular products for the calendar year. We believe the Kayano is the leading structured cushioning shoe on the market with an ideal blend of cushioning and support meaning it is suitable for long training runs.
Have you implemented any initiatives to increase sales? Recently we have had a review of our distribution and have implemented a new Selective Distribution policy. This rewards retailers that merchandise and support the Asics brand in their pursuit to ensure that customers get the correct information to sell products and guarantee a positive purchasing experience for customers.
What will be your biggest selling products in the next 12 months? We expect our premium collection of running shoes to once again be popular with retailers and consumers alike. We are also having a real push on our new categories like our new natural running footwear and apparel. Our trail apparel range was launched last year and was well
received so we expect the range to continue to do well in the next 12 months.
What value-added services do you off er the retailer? Our Tech Rep training and merchandising team are regularly on hand to call in on our top accounts and our sales and marketing team deliver fi rst class support and merchandising.
Is there any diversifi cation into new markets? We are looking to expand out running and apparel business in the future but we will continue to do what we do best in providing top class running and apparel products.
CONTACT Asics UK Sales: +44 (0) 1925 243360 E-mail:
info@asics.co.uk
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SGB-SPORTS.COM Gel- Kayano
name, an acronym for the Latin phrase “Anima Sana In Corpore Sano”, meaning “Sound Mind in A Sound Body
Our company
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