This page contains a Flash digital edition of a book.
industry news ON THE WING >>>


Trio of British charities signed up by high-performance sports-kit specialists


H 


DYNAMOshowcase Euro 2012 offi cial


football- Dynamo srl are the distributors for Euro 2012 offi cial merchandise.


igh-performance technical sports outfitter, Crewroom, just named


official technical kit suppliers to the Boat Race, are making waves in the charity sector with a trio of high-profile deals. The UK company, who were founded


by Kate Giles (pictured) whose product ranges includes garments containing bamboo from China, announced it has signed its debut deal with Greenpeace. They will be available to runners and other sports enthusiasts looking to support and raise funds for Greenpeace by wearing the new shirts, containing the Greenpeace logo, at a range of events next year. Greenpeace Community Fundraising





WINMAUFormer darts World Champion


Mark Webster and multiple tournament winner Simon Whitlock have agreed new 4 year sponsorship contracts with Winmau.


 


VIVOBAREFOOT pop-up store opening-


Based at Great Marlborough Street, London, the store gives customers an opportunity to access a team of experts and receive a barefoot consultation with video gait and planter pressure analysis.


FOOTBALL SAFETY OFFICERS


ASSOCIATIONappoint PR company Smoking Gun- The aim is to gain a greater voice in key sporting media and communicate its newly established commercial off ers to relevant football industry suppliers.


04 | SGB-SPORTS.COM


Co-Ordinator Issy Griffi n said: “I recently ran a half marathon wearing a Crewroom shirt and it was a top-quality product. Now our new Greenpeace Crewroom shirts will be available for anyone wanting to run to raise money for us.” Crewroom has also just clinched a deal with leading UK sports charity SportsAid, to bring success to up-and- coming generations of British sporting talent. Athletes who have been helped by SportsAid include Rebecca


ASICS GT-2160


R


unner’s World Magazine, has awarded the


ASICS GT-2160 the 2011 International ‘Editor’s Choice’ award. Runner’s World


Magazine awards one shoe style each year the prestigious International “Editor’s Choice” award. The publication pointed to the GT-2160’s “rock- steady stability features, foot-hugging fi t and


forward-thinking approach to sportswear – as well as their friendly, reliable customer service


We love Crewroom’s creative, fl exible and


Adlington and Sir Steve Redgrave. The Royal Parks Foundation, which supports London’s eight Royal Parks, are the third charity now onboard with Crewroom. The company has just been booked to supply the offi cial running shirt for the Foundation’s half marathon event in Hyde Park next year. A Royal Parks Foundation


spokesperson said today: “We love Crewroom’s creative, fl exible and forward-thinking approach to sportswear – as well as their friendly, reliable customer service. We have particularly embraced their innovative bamboo range which fi ts very well with our sustainable charity ethos.”


Named best shoe


plush cushioning” as the primary reasons for winning the award. A panel of Runner’s


World editors from the 15 countries where the magazine is published selected the shoe as their ‘Editor’s Choice’. “ASICS is proud to receive this award


from one of the most respected sources of information in the running market,” says Alistair Cameron, President and CEO of ASICS Europe B.V. “This is the second time that the GT-2100 series has won the award.”


the GT-2100 series has won the award. This cements ASICS’ position as the runner’s choice


This is the second time that


All 72 Football League Trusts to attend brmb Grass Roots Football Show


T


he brmb Grass Roots Football Show has


announced that all 72 Football League club community trusts will be attending the 2012 event at the NEC in Birmingham. It is the third consecutive year that


the Football League Trust have been involved with Europe’s biggest grass roots football event. Mike Evans, General Manager of


the Football League Trust, said; “We are delighted to be partnering with the brmb Grass Roots Football Show again in 2012 and have signifi cantly increased our activity at the event.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42