selling running
Gait-Way to Sales Heaven
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Running styles can be divided into three basic categories - regular, supination and overpronation.
Regular Runner Someone with a normal foot and with a regular sized arch. Here the heel strike lands with a limited slant to either the inside or outside. This customer should look for a cushioned, neutral trainer. Recommended: Nike Air Pegasus, Mizuno Wave Ultima, Adidas Cushioned Response.
excess foot roll. Overpronators often have excess wear on the inside of their heel and underneath the big toe. Recommended:K-Swiss Blade Max Stable, Brooks Adrenaline, New Balance MR1226
Supination The opposite of pronation, the foot rolls outwards, placing more pressure on the outside of the foot. This may cause the body to push to the outside and make runners unbalanced. Shoe wear is usually more pronounced on the outer side of the heel. Cushioned shoes are recommended to lessen impact. Recommended: See regular runner recommendations.
Overpronation This is where the foot rolls inwards, usually in the late stance of the gait after heel striking. This places more stress on the inside part of the foot. Overpronating can often occur with individuals who have a lower arch (flat foot). High stability shoes are recommended to minimise
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Improve your staff’s product knowledge with our guide to choosing a pair of running trainers.
hoosing the correct running shoe is seen as essential to improve performance and reduce the risk of injury. Running trainers can often be mis-sold with customers leaving the shop with the wrong type of trainer.
Every person has a different running style. This may be due to variables such as a person’s weight, the surface they run on, the shape of their feet and their running style.
How do you test a person’s running style? The Wet Test: Put a wet foot on a dry floor or piece of paper and the resultant footprint relates to the amount of support needed:
Overpronator - Likely to leave a complete footprint. Supinator - Likely to leave only half a footprint. Normal - Should be between an overpronator and supinator sized footprint.
Fitting Advice Leave around a thumb’s width of room at the front of the
shoe as feet swell up when running. The shoes should be loose enough to just get your thumb into the gap between foot and shoe. Any more than this and the shoe is too loose, any less then the shoe is too tight. Advise customers to try a few pairs on as fit varies between brands. For example Adidas shoes are oſten a narrower fit. Look at the wear pattern on the customer’s old shoes to gain an indication of running gait.
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