NEWS: NEW PRODUCTS, AVID SUPPORT
INTERPLAY CENTRAL HELPS BROADCASTERS ADAPT TO THE NEW WORLD OF NEWS
BASELIGHT SUPPORTS EUCON Avid has announced FilmLight’s Baselight and Colorfront’s On-Set Dailies now support its EUCON protocol, enabling users of the Artist Series control surfaces (pictured) to have hands-on control over the colour grading features of these applications. Avid has previously announced partnerships with Assimilate, Blackmagic Design, Image Systems and Pomfort for EUCON, which also works with Apple, Autodesk and Red.
ATOMOS AND AJA ADD AVID SUPPORT TO THEIR PORTABLE RECORDERS
Avid is in ongoing talks with the UK’s major news broadcasters about Interplay Central – a web-based editing system designed to empower journalists in the fi eld and enable broadcasters to be fi rst-to-air with breaking news. Daniel Pell, Avid Enterprise sales manager, UK and Ireland (pictured), revealed there have been ongoing detailed discussions with UK newsrooms about the potential purchase of the recently released product, which has been designed to help broadcasters adapt to the fast changing face of journalism. “Global news events such as the Arab Spring have shown how fast moving news has to be these days to keep up with the distribution of information across social media networks,” said Pell. “The needs of newsrooms have changed from a linear, centralised newsroom-based culture to a much more decentralised web-based culture. News networks now and increasingly in the future will need to engage with social networks, allowing a new generation of user to contribute more to news.” Pell added that while the craft editing approach of broadcast news bulletins would remain, broadcasters would increasingly need speedier, more reactive workfl ows, requiring new toolsets for the internet news generation. “The key thing is speed is now of the essence, which is where Interplay Central comes in,” said Pell. “Its HTML5-based technology gives journalists open, intuitive web-based applications allowing users to access assets, edit video and audio and record voiceovers wherever they are using mobile devices.” In a separate development, The University of Salford has invested in iNews, Avid’s internet- based news generation system and Avid is investing in ongoing R&D with the university’s journalism students to track the changing face of reporting.
NEWS create
AVID MOTION GRAPHICS LAUNCHED Avid has unveiled a new graphics platform, Avid Motion Graphics, built around a real-time 2d/3d graphics rendering engine. It can be used for anything from character generation to full 3d animation, enabling broadcasters, sports teams and post houses to create eye- catching graphics which journalists can integrate into their stories. It costs between $17-$50k (£11-32k) depending on the confi guration.
Atomos, the manufacturer of the Ninja and Samurai portable fi eld recorders, has announced the Samurai (pictured) will, by December, support the Avid DNxHD production codec in addition to Apple ProRes. The move, which Jeromy Young, CEO and co-founder, said was always part of the plan, follows the decision by AJA, manuacturer of the Ki Pro Mini portable fi eld recorder, to add Avid DNxHD support. Previously both companies only supported the Apple ProRes format. The development means both Atomos and AJA offer recorders capable of 50Mb/s HD capture that can be directly edited in Avid Media Composer. “We always said we would introduce new codecs, and now we’re announcing the big one for broadcasters and video professionals throughout the industry,” says Young. “We realised we left out a big chunk of the market. This development will really open up the broadcast market for us.”
AJA´s support for DNxHD will be available via a free downloadable fi rmware upgrade, whilst Atomos´s upgrade for Samurai users will be priced at £89.
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