AVID: INTERPLAY EXPLAINED


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AVID INTERPLAY EXPLAINED HERE


“The newsdesk, all the writers and producers have access to every bit of footage, whether it’s being digitised right now or whether it comes from our vast archives”


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NICK GRIFFITHS Senior editor EVOLUTIONS


LEE COLEMAN media manager, Entertainment Tonight


Avid Interplay Production enables broadcasters, production houses and post facilities to gain complete control of all their assets


The secret of seamless, file-based workflows is keeping it simple – particular on a huge series such as BBC1’s The Apprentice.


There’s been a lot of talk about Avid Interplay this year. Especially with the announcement of Interplay Central, a tool that enables news editors and producers to use Smartphones and web browsers to access, create, distribute and manage media on remote servers ‘in the cloud’. However, this is just the cutting edge of a system that makes it possible for broadcast and post production teams to accelerate the development and production of media, so they can focus on creativity rather than file management. Interplay’s flexible set of components and services paired with the Avid Interplay non-linear workflow engine streamline collaboration and asset management, automate workflows and eliminate time consuming production tasks. Sam Bogoch, director of worldwide enterprise


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FEATURES create


THE BENEFITS OF AVID INTERPLAY PRODUCTION


• It eliminates time taken rummaging around for clips – you can find what you need and start working with it right away


• Multiple people can work on those same clips. The big concept of Interplay is everyone has access to the same media source


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sales programs for Avid, has been a key player in the development and acceptance of Interplay by the industry. He lists channels and studios from the likes of the BBC, CBS and other broadcasters across the world as places where the implementation of Interplay has had a major impact. The CBS show Entertainment Tonight is a major Interplay- equipped operation: “It consists of 150 people putting out


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four shows a day with close to a petabyte of online storage and four petabytes of nearline storage,” says Bogoch. “It’s all in one building in Hollywood, purpose-built just to get Entertainment Tonight on air and it’s just massive. It’s astounding.”


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It’s one of the largest Avid installations anywhere, with 27 years of archived video on tap. Lee Coleman, media manager on the show, says the 24/7 operation centres around the newsroom. “Here, everyone – the newsdesk, all the writers and producers have access to every bit of footage, whether it’s being digitised right now or whether it comes from our vast archives.”


But it’s not just deadline-driven media shows with masses


of staff that benefit from the control offered by Interplay. Bogoch says anything from a post facility with four or five editors will see a return on the investment: “The real benefit of Interplay is the productivity gain,” he explains. “The post houses that have real money on the line care about productivity. If you’ve got a top editor and you’re trying to get something to air under deadline and you’re going to make real money off that thing, there are huge benefits to a production asset management system. You don’t spend


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