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www.toynews-online.biz GREAT GIZMOS


The design of Tumblekins allows the character to roll along and tumble inside the vehicle, with the comical clunky motion attracting tots. There are seven vehicles to collect, each with a special Tumblekins character. The three smaller sets of police car, jeep and convertible are meant to be an introduction to the range, which goes up in scale to the School Bus and Fire Engine. The largest Tumblekins vehicle, however, is the Tractor Trailer, which includes a farmer and one of his pigs rolling around in a hay bale. There is also a Fire Station play-set, complete with Tumblekins Fire Chief which rolls down the ramp into a rescue car. In addition to Tumblekins, Great Gizmos also boasts a traditional


WORLDS APART


Next year, Worlds Apart will launch a new collection of My First and Junior ReadyBeds, adding a storytelling design and new licences. The new My First ReadyBed


Storytelling range will be suitable for 18 months plus and will continue to boast an inflatable mattress and bedding in one, while incorporating a new protective curving head bolster with a printed story scene. In addition, a new side pocket is also included for children to store their


01293 543221 BEST YEARS


SECTOR GUIDE PRE-SCHOOL 73 01327 262189


wooden toys collection including Alphabet Blocks, a Sorting Box and Shapes Stacker among other products.


0800 389 8591


favourite story books. It will be available in several licences – including Peppa Pig and Winnie the Pooh – as well as generic designs for girls and boys.


The firm will support the launch with advertising, PR and marketing activity.


Best Years’ range starts at £4.99 with crochet fruit and cupcakes, while higher priced items include the popular T-Rex and the new Humpty Dumpty. Also new for Christmas are crocheted Nutcracker and Ballerina, plus a large cotton elephant.


WOW TOYS


The firm’s Fantasy range continues to expand, with new additions for autumn/winter including Jurassic Jimmy, a friction powered, caveman driven truck with a trailer and Dino egg. The egg can be split in two and both removable dinosaurs fit inside.


Also new to the collection is Arctic


Archie, a push along snowmobile with removable Eskimo figure and mother and baby penguin. Joining the Emergency toy line is Coastguard Carl, a friction powered search and rescue helicopter, with two removable figures (an injured boy and pilot).


TREASURE TROVE AURORA WORLD UK 01256 374260


Earlier this year, Treasure Trove expanded in the UK with Diamant Toys from Israel, the manufacturer of Fun Bricks. The firm is now carrying the full range, from 32-piece sets upwards. “Fun Bricks offers a unique


product that is the only one of its type in the marketplace since the disappearance of Sticklebricks some years ago,” says Liz Nield, sales director at Treasure Trove. “Its unique construction system, comprising stickled bricks which


01285 762039


connect together and pull apart easily, coupled with the huge diversity of shapes and linking component


parts in vibrant colours, add a whole new


dimension to the construction toy sector.” Treasure Trove also boasts the


Sticky Mosaics range from the Orb Factory and the new plush line from Breyer in its pre-school


portfolio. IMC 01904 720908


Initial Dear Zoo plush includes Puppy, Elephant, Lion and Monkey, each coming in their own carry case. Also being launched in the range – which is based on the best selling children’s book by Rod Campbell – are Dear Zoo Finger Puppets (including Lion, Monkey, Giraffe, Elephant and Dog), plus Dear Zoo Skittles (featuring Lion,


Monkey, Giraffe, Elephant, Frog and Dog) and a plush ball. Both the puppets and skittles also come in carry cases to continue the theme in the book. Other licensed plush in Aurora


World’s collection includes The Gruffalo, Kipper, Humphrey’s Corner, Isabella’s Toy Box, Maisy, Moomin and Gruffalo’s Child.


The Minnie Mouse branded picnic set includes plates, forks, knives, spoons, cups and three special sweet boxes. Also in the firm’s Minnie Mouse collection is a special camera, where children will discover different stories by turning the lever as if they were taking real photos, plus special branded walkie talkies. There are also three musical instruments: a trumpet, two maracas and a tambourine.


NOVEMBER 2011 020 7471 0980


Toys launched earlier in the year include Mario’s Pizzeria, with a ‘working’ pizza oven, three removable pizzas, a pizza hut, delivery trike and removable chef and delivery boy.


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