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68 SECTOR GUIDE PRE-SCHOOL VIVID IMAGINATIONS TEL 01483 449944 BIGJIGS TOYS 01303 250400


Vivid has launched its Everything’s Rosie line this autumn/winter with the TV advertised Sweet Dreams Rosie and Raggles (£29.99), while Ring o Rosie (£22.99) is also benefitting from TV. Other products in the range include Rosie’s Twooter (£14.99), My Best Friend Rosie (£19.99), Playtime Friends (£7.99), 3 in a Box Jigsaw (£4.99), 10 in a Box Jigsaw (£9.99) and the Rock n Rosie Game (£9.99).


MEGA BLOKS


The firm has added three new products to its successful Maxi range for autumn/winter 2011. The 3 in 1 Build n Go Walker does triple duty as a walker, wagon and building platform. Helping to develop hand-eye coordination, shape recognition and dexterity for pre-schoolers, the walker is designed to grow as the child does. Meanwhile, the Build n Go Wagon is also aimed at building pre-schoolers’ developmental and creative play. Also new this A/W is the Maxi Tub Collection which features a series of large storage containers filled with Maxi building bloks in play themes like farm, princess and dragons. Mega’s Thomas & Friends line has been bolstered with the arrival of the Day of the Diesels play-set. It includes two working cranes, Happy Hook, a smaller crane and swinging barn doors. It also includes small Thomas and Diesel buckets, multi character packs such as Percy and Stanley at Great Waterton, as well as larger play-sets Whiffs Messy Day, All Aboard at Knapford Station and All Aboard at Tidmouth Sheds.


NOVEMBER 2011


In addition, Vivid will begin the roll out of its Little Charley Bear line. Products include 3 in a Box (£4.99), 10 in a Box and Giant Floor Puzzle (both £9.99), a Musical TV (£9.99), Guess and Spin Game (£9.99), Good Night Charley Bear (£22.99), the Bedroom Play-set (£9.99), Up, Up & Away Charley Bear (£24.99) andLet’s Pretend Charley Bear


(£49.99). 0845 3700 371


With ten designs to choose from, the firm’s range of Chunky Lift Out Puzzles come in special window box packaging to make products more attractive on shelf. Each puzzle has five lift out pieces, each with their own base colour which is repeated on the puzzle tray. This allows children to learn in two ways by matching the shapes as well as the colours. Bigjigs also has the Red Bed Sorter in its pre-school collection.


TOMY


New to the firm’s Play to Learn range are push and go toys, Clip Clop Knight and Clip Clop Princess. Push on the Knight or Princess’ head to send the horses (complete with neighing sounds) charging forward, encouraging pre-schoolers to crawl or walk after them. Also in the range are best sellers Pic n Pop and electronic colour mixing toy, Mr Colour Maker, both of which have TV advertising spots booked for the festive season. The two products were largely responsible for the strong year on year growth of the brand this year.


ZAPF CREATION


The brightly coloured wooden bus stands at 360mm wide and 210mm tall and comes with 19 sorting animals. Each animal has the design on one side and its name on the other to help young children with recognition. Finally, a long standing line for Bigjigs


is the Triangular Activity Centre, including three sides of activity including a blackboard, letter blocks and an abacus.


020 8722 7300


The Aquadoodle line, meanwhile, includes a variety of large mats (for floor play and mini mats (for taking on journeys), with a mix of licensed and non-licensed products. The Rainbow Aquadoodle large mat has been a key fixture in the arts and crafts NPD listing over the last three years.


Finally, Tomy is also


preparing to launch its new licensed range,


Raa Raa the Noisy Lion, which will include plush,


bath squirters, collectable figures and interactive play-sets.


0845 0533 333


Mega is also launching new buildable


characters and play-sets based on Chuggington. Ranging from small Buildable Chuggers up to the larger Repair Shed play-set and Coaster set, all connect together to create a Chuggington world.


The my first Baby Annabell has been refreshed this year in the form of my first Baby Annabell Time to Sleep, which boasts mechanical features for enhanced play. Priced at around £29.99 and aimed at ages one and over, the doll will now stir and make baby sounds until it falls asleep.


Meanwhile, Baby Annabell (starting


from £44.99) has also been refreshed with more lifelike functions, meaning the doll reacts to natural body movements just like a real baby. It will also babble, laugh, make sucking sounds when fed and burp. My little Baby Born (£14.99) has a waterproof body and movable arms.


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