60 SECTOR GUIDE SPRING/SUMMER 2012 BBTRADESALES 01494 765626
BBTradesales will introduce its spring/summer toy range this November. Being lined up for release are the AquaPod outdoor bottle-launching toy, the Dash II Radio Controlled Boat, the Burg 3 My First Phone, the Burg 5 Retro Mobile Phone Watch and Ewan the Dream Sheep.
The AquaPod can launch a two-litre plastic bottle up to 100-feet in the air like a water firework, making it perfect for hot summer days. The Dash II Radio Controlled Boat can
reach speeds of over 15mph – it has quick charge times and a detailed and sleek shell. The Burg 3 My First Phone is a funky
coloured, light weight, small and splash proof phone perfect for small hands. With its bump-proof silicon cover and easy to use functionality, it is the ideal first phone for children. The Burg 5 Retro Mobile Phone Watch puts an end to losing your phone. Colourful, fashionable and tech- functional this watch turns your fashion accessory into a phone. Ewan the Dream Sheep will return this
spring. The soothing, glowing, musical sheep is designed to calm restless babies. Ewan plays four soothing sounds proven to help settle babies down to sleep. BBTradesales has recently
undergone quite a transformation, unveiling a new website, new talent, new offices, fresh new
ranges, packaging and product videos. Founder and Managing Director Ian Williams said: “We’re really proud of our 2011/2012 range. “It’s exciting working with so many
innovative designers to bring the most original products to our customers. Product videos are a great way for our clients to showcase these products to their customers, really bringing these spring/summer lines to life.”
JOHN CRANE 01604 774949
It’s fair to say that the design office of John Crane is a hive at activity. With the Tidlo collection now in full swing, the team are producing a whole host of new items – including a space saving Kitchen Station designed for smaller nurseries and classrooms, a go-kart and a balance bike featuring a completely new concept. Younger children don’t miss out either – there will be new puzzles to tax and perplex them. Each Tidlo item will sport its educational icons, showing parents which particular skill the toy is made to enhance.
RE:CREATION
Building on the success of its Lego licensed portfolio, Re:creation will add the first official range of Lego licensed stationery. The range incorporates stationery sets, markers, notepads, colouring pencils, erasers and more at retail price points from £1.99 upwards. To complete a total solution for Back to School, the range is enhanced with Lego drinks bottles, lunch bags, bag tags and back packs. Re:creation is also launching three Moshi Monsters pocket money lines with a key point of difference – they are wearable accessories. The Moshi Monsters range includes Moshi Monsters Zippsters – 3D Moshlings that attach to zips, clothes, backpacks and pencil cases; Charmling Bracelets featuring Moshling charms; and Moshi Monsters Keychains, featuring the six Moshi Monster characters. Also look out for the all-new
RAINBOW DESIGNS
Rainbow Designs’ new collection of wooden activity toys features classic and contemporary children’s literary characters. The World of Beatrix Potter
‘Classic’ collection of wooden toys is the Peter Rabbit In the Garden Plant Press. The gift box product features classic illustrations and is easy to use and aimed at children aged six years upwards.
Also coming next year is The Gruffalo Plant Press. The wooden toy is created for children aged three years upwards and features artwork of The Gruffalo along with some of the woodland creatures from the book. With Rainbow’s plant presses children
can preserve leaves and petals from the garden for use in greetings cards and craft activities.
Meanwhile, children can get closer to
nature with The Gruffalo Magnifier. Ideal for spotting creepy crawlies close up and they will love exploring the garden with the captivating Gruffalo Catcher, a fun bug and butterfly catcher with distinctive Gruffalo
NOVEMBER 2011
illustrations and wooden handle. The Gruffalo Woodland Creature Cabin is a wooden carry case with a peek- through plexi-glass swing door, ideal for imaginative children to create a natural habitat for bugs and insects. Also new for 2012 from Rainbow Designs is the Paint & Play Gruffalo Set and the Make & Play Gruffalo Kit.
01329 227300
Dinowaurs foil bag collectable featuring a dinosaur figure, info cards and a battle game. Already a success in European markets, the UK product launch is supported by an impactful TV campaign. Razor has a new range of Pro series scooters launching in the spring. Used by Team Razor riders, the Pro series features a lightweight, super-tough
AURORA WORLD
Aurora World will be releasing some new Yoohoo & Friends characters and Wannabes at the beginning of 2012. The new releases include Sporting
Yoohoos and Around the World Yoohoos. The Sporting Yoohoos consist of a Hockey Player, Swimmer, Runner and Martial Artist. A new development for Aurora, the
‘Around the World’ Yoohoos are a collectable line of boxed characters that come in pairs. The different Around the World
Yoohoos featured in the launch are: Yoohoo Outback, Yoohoo Polar, Yoohoo Arabian and Yoohoo Royal. The development of Yoohoo & Friends
started in 2005 when Aurora World identified the need to develop a new character concept based on rare and/or endangered species, which would deliver an eco-friendly message. To date
more than 14 million plush Yoohoo & Friends toys have been sold. The range was recently awarded the Best Soft Toy of 2011 in the Independent Toy Awards and was also named as the playground must-have of 2011 in the Young Times.
A new wooden collection will soon be joining the John Crane portfolio and the company will soon proudly announce over 50 new lines available to order.
0118 973 6222
aluminium construction with a ridged downtube and fixed handlebar design. Three pro scooters are launching including the Pro X, the Pro XX and the Pro XXX. The Pro XX will be TV advertised in time for Easter.
01256 374260
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